Reports for book advertising

Optimize your campaigns with flexible reporting options.

Download advertising reports to review your campaign's performance and make timely optimization adjustments.

Gather insights on search terms, placements, and keywords to understand how shoppers find your advertised titles.

Understand what book title and keyword mix helps reach your business goals to make well-informed adjustments.

Learn more about your advertising reports and how to use them below

Targeting report

This report shows sales and performance metrics for keywords, products, and categories in all campaigns that received at least one impression.

Use this report to see search volume and performance trends for your keywords, products, and categories. Narrow down your target list and set budgets for the targets you really want.

Search terms report

This report shows search terms entered by shoppers searching on Amazon that resulted in at least one click.

Use this report to identify high-performing customer searches that can be added as new keywords, or add under-performing search terms as negative keywords to help increase campaign performance.

Advertised product report

This report shows sales and performance metrics for advertised products in campaigns with at least one impression.

Use this report to identify trends in overall performance over time for promoted titles and their various formats.

Campaign report

This report shows a summary of your performance by campaign for a selected date range.

Use this report to get insights across different placement types and identify campaigns that could benefit from a placement-level bid adjustment.

Placement report

This report shows performance of your campaigns on top-of-search placements compared to other placements.

Use this report to get insights across different placement types and identify campaigns that could benefit from a placement-level bid adjustment.

Performance over time report

This report summarizes clicks and spend over a specified period of time.

Use this report to see average cost-per-click and total spend change over time.

Search term impression share report (SIS)

This report shows your share of all ad impressions captured for your Sponsored Products search terms.

Use this report to track the impact of bidding, targeting, and budget changes on your share of impressions.

Keyword report

This report shows sales and performance metrics for keywords in all campaigns that received at least one impression.

Use this report to see search volume and performance trends for your keywords. Narrow down your target list and set budgets for the targets you really want.

Keyword placement report

This report shows targeting performance broken out by ad placement (top of search, other placements).

Use this report to get better insight into your targeting performance across different placement types.

Campaign report

This report shows a summary of your performance by campaign for a selected date range.

Use this report to get insights across different placement types and identify campaigns that could benefit from a placement-level bid adjustment.

Campaign placement report

This report shows campaign performance broken out by ad placement (top of search, other placements).

Use this report to get insights across different placement types and identify campaigns that could benefit from a placement-level bid adjustment.

Search terms report

This report shows search terms entered by shoppers searching on Amazon.com that resulted in at least one click.

Use this report to identify high-performing customer searches that can be added as new keywords, or add under-performing search terms as negative keywords to help increase campaign performance.

Search term impression share report (SIS)

This report shows your share of all ad impressions captured for your Sponsored Brands search terms.

Use this report to track the impact of bidding, targeting, and budget changes on your share of impressions.

1 In select countries only for KDP authors: US, UK, Germany, France, Italy, and Spain

Targeting report

This report shows sales and performance metrics for keywords, products, and categories in all campaigns that received at least one impression.

Use this report to see search volume and performance trends for your keywords, products, and categories. Narrow down your target list and set budgets for the targets you really want.

Campaign report

This report shows a summary of your performance by campaign for a selected date range.

Use this report to get insights across different placement types and identify campaigns that could benefit from a placement-level bid adjustment.

Advertised product report

This report shows sales and performance metrics for advertised products in campaigns with at least one impression.

Use this report to identify trends in overall performance over time for promoted titles and their various formats.

2 Not available for KDP authors.

To access and download reports, sign in to the advertising console, hover over the hamburger icon, and click Reports.