Sponsored Products launches campaigns with preset campaign settings

July 28, 2023

What launched?

Sponsored Products launches campaigns with presets via the advertising console. Advertisers can now launch new Sponsored Products campaigns with preset campaign settings such as daily budget, bidding strategy, targeting strategy, and associated bids. With this feature, advertisers receive a list of eligible products that are good candidates for advertising based on their sales potential, and receive all the campaign settings for those products. These pre-populated campaign settings are based on historical performant campaigns with similar products and are tailored to the products being advertised. Advertisers also receive estimated performance information such as clicks and conversions for each campaign.

Preset campaign view

Preset campaign view

Why is it important?

This feature helps advertisers identify good candidates for advertising based on the product’s sales potential and provides all the campaign settings tailored to the product being advertised. This enables advertisers to quickly set up targeted campaigns. Advertisers can launch their campaigns with the presets as-is or make edits if needed. By launching campaigns with presets tailored to their products, advertisers can also learn how to create their own campaigns with optimal settings.

Where do I access it?

  • Advertising console

Who can use it?

  • Self-service
  • Sellers

Where is it available?

North America
  • CA
  • US
Asia Pacific
  • IN
  • JP

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This launch or feature update is as a result of advertiser driven feedback