Product
Sponsored Brands – Increase brand awareness
Launch announcement
Showcase your product collection with video to Stores campaigns
August 14, 2023
What launched?
Sponsored Brands video creatives will now allow video campaigns that select Brand Store as landing page to highlight a product collection in the ad creative. By clicking on any of the individual products shown in the creative, audiences will visit the respective detail page; by clicking on any ad element beyond the product icon, audiences will visit the Brand Store to explore the brand’s offering.
Why is it important?
Sponsored Brands video to Stores allows for rich advertising storytelling, as it combines the power of video format with the ability to highlight multiple products within the ad creative. The Sponsored Brands video to Stores enhancement allows advertisers to find the ad creative that best aligns to marketing strategy needs.
Example shows what audiences would see on Mobile when three products are selected.
The advertiser will see 3 products, by default, when starting to build a video a campaign on the Console. These three products will be the first products on the selected landing page.
Example shows what audiences would see on Desktop when three products are selected.
An advertiser can eliminate 1, or 2, product. A minimum of 1 product is required to launch a campaign. The products can be switched, too, for any other product within the landing page and re-ordered.
A video campaign requires a minimum of 1 product to be launched.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Turkey
- Middle East: Saudi Arabia, United Arab Emirates, Egypt
- Asia Pacific: Australia, India, Japan, Singapore
Who can use it?
- Managed service
- Self-service
- Vendors
- Registered sellers
- Authors
Where do I access it?
- Amazon Ads console
- Amazon Ads API.