Launch announcement

Advertisers can now easily find high-value segment groups, visualize the groups’ impact, and turn the groups into reachable audience list using Amazon Marketing Cloud (AMC) high-value audiences solution (beta). This release is the first from the AMC solutions portfolio, a set of experiences designed for business users, such as campaign managers, media traders, and brand managers, to easily generate insights based off AMC signals and to quickly action on those insights, without writing any code.

With this solution, you can evaluate the value of your customer groups based on their past spend, and specify parameters such as time frame, ASINs, and new-to-brand status to fine-tune the assessment. Results of the high-value audience analysis show up near real-time in interactive graphs and tables, and update dynamically as you adjust the parameters. You can select the group you deem to be of high-value, and to create a lookalike audience or a rule-based audience within the same interface. Audiences created via the solution will be automatically routed to your Amazon DSP accounts, ready to be used in your future campaigns.

AMC high-value audiences solution (and other AMC solutions to come) allows advertising users across functions and technical background to quickly generate insights using AMC signals, easily visualize learning, and effortlessly initiate actions accordingly.

• “No-code” experience: You do not need SQL knowledge or analytic skills to use the solution. With its point-and-click user interface and auto-generated metric visualization, business users such as media planners and traders can easily leverage the solution in their daily execution.
• Integrated workflow: The solution brings clean room analytics, insight visualization, and insight actioning in one connected workflow. You can complete the end-to-end execution within one interface, reducing operational efforts and shortening time to value.
• Quick execution: While there are infinite ways to assess and action on signals and insights in AMC, the solution prioritizes a number of most popular and effective use cases. This helps to simplify your decision making process and to facilitate quick deployment of commonly-applicable best practices.
• Controlled flexibility: For each prioritized use case, you have the option to customize parameters such as date range, new-to-brand status, ASIN, and campaign. This allows you to enjoy the simplicity of use cases while still maintain control on the intended execution.

• AMC users

• Within the “Solutions” tab of AMC web-based UI