Case study
Tinuiti helped grow Poppi’s new-to-brand orders by 16x using AMC
March 25, 2022
Attribution is the systematic process of determining which campaign(s) should receive credit for conversion after ad exposure or engagement. Advertisers can now customize the following when performing attribution analysis in Amazon Marketing Cloud (AMC):
Associated instructional queries are also provided to support easy and fast execution of the custom attribution function.
The standard “14-day last-touch attribution” is practiced in Amazon Ads standard campaign reporting. With the launch of custom attribution in AMC, advertisers now have the flexibility to define their preferred attribution approach in query analysis, helping them to form more objective and comprehensive understanding of the contribution of different campaigns. Specifically, the launch can help advertisers: