Whole Foods Market on Amazon Display Ads
Whole Foods Market on Amazon offers seamless in-store & online shopping for the customer’s weekly grocery basket. Grow your business with Whole Foods Market on Amazon display ads, reaching customers at key moments throughout their shopping journey.
Whole Foods Market (WFM) DSP Desktop and Mobile
Visual example of DSP creatives on desktop and mobile
Specs
Desktop
| Display Size | Max. File Weight | File Format |
| 160x600 px | 40 kb static | JPG / PNG-8 |
| 300x250 px | 40 kb static | JPG / PNG-8 |
| 300x600 px | 50 kb static | JPG / PNG-8 |
| 728x90 px | 40 kb static | JPG / PNG-8 |
| 970x250 px | 200 kb static | JPG / PNG-8 |
Mobile
| Display Size | Creative Dimensions | Max. File Weight | File Format |
| 320 x 50 px | 640 x 100 px @2X (required) | 20 kb | JPG / PNG-8 |
| 414 x 125 px | 828 x 250 px @2X (required) | 100 kb | JPG / PNG-8 |
| 300 x 250 px | 600 x 500 px @2X (required) | 40 kb | JPG / PNG-8 |
| 728x90 | 1456 x 180 px @2X (required) | 40 kb | JPG / PNG-8 |
Visual example of DSP sizes
Guidelines for WFM DSP
- DSP banners running on 3P or Amazon O&O inventory outside of the WFM environment (Walled Garden) must use the pre-approved WFM Logo lockup shown above.
- Please add a 1 pixel color border around all banners to avoid rejection.
- Creatives with white or light colored backgrounds must use a black, dark, or gray 1 pixel border to ensure customers can distinguish ads from non-sponsored content on the page.
- Note: A 1 pixel border can also be added directly in the DSP UI to comply with this policy
- All Mobile Banners need to be exported at the size in parenthesis as we require 2-3x resolution for mobile.
- Note: Assets can also be automatically upscaled with generative AI the DSP UI.
- Destination must be WFM Landing Page on Amazon, Search String, or Brand Store. Static banners cannot drive to a Product Detail Page (PDP).
WFM Share of Voice (SOV)
The WFM SOV placements receive priority placement and run throughout the WFM on Amazon online environment (within the “walled garden”). This package is only available to run via Managed Service.
Visual example of SOV creatives on desktop and mobile
Specs
Desktop
| Display Size | Max. File Weight | File Format |
| 160x600 px | 40 kb static | JPG / PNG-8 |
| 300x250 px | 40 kb static | JPG / PNG-8 |
| 980x55 px | 40 kb static | JPG / PNG-8 |
| 728x90 px | 40 kb static | JPG / PNG-8 |
| 970x250 px | 200 kb static | JPG / PNG-8 |
Mobile
| Display Size | Creative Dimensions | Max. File Weight | File Format |
| 414x125 px | 828 x 250 px @2X (required) | 100 kb | JPG / PNG-8 |
Visual example of SOV sizes
Guidelines for WFM SOV (Endemic Advertisers)
- SOV Banners must use the pre-approved WFM Logo lockup/CTA “Shop now on Whole Foods Market”
- The line breaks and size of the CTA cannot be changed. The only modifications allowed are position and color.
- For Endemic advertisers, only WFM ASINs can be featured
- Please add a 1 pixel color border around all banners to avoid rejection.
- Creatives with white or light colored backgrounds must use a black, dark, or gray 1 pixel border to ensure customers can distinguish ads from non-sponsored content on the page.
- Note: A 1 pixel border can also be added directly in the DSP UI to comply with this policy
- All Mobile Banners need to be exported at the size in parenthesis as we require 2-3x resolution for mobile.
- Note: Assets can also be automatically upscaled with generative AI the DSP UI.
- Destination must be WFM Landing Page on Amazon, Search String, or Brand Store. Static banners cannot drive to a Product Detail Page (PDP).
Guidelines for WFM SOV (Non-Endemic Advertisers)
- Non-Endemic advertisers need approval to run WFM on Amazon Walled Garden Display
- Managed Service Advertisers should work with their dedicated Account Team to explore approvals
- Non-Endemic ads are approved to link out from WFM to either an Amazon.com landing page or the advertiser's own website, in accordance to Amazon's WWAP link out policies.
- Only 2 CTAs are currently approved: 'Learn More' and 'Find an Event Near You'
- Please add a 1 pixel color border around all banners to avoid rejection.
- Creatives with white or light colored backgrounds must use a black, dark, or gray 1 pixel border to ensure customers can distinguish ads from non-sponsored content on the page.
- Note: A 1 pixel border can also be added directly in the DSP UI to comply with this policy
- All Mobile Banners need to be exported at the size in parenthesis as we require 2-3x resolution for mobile.
- Note: Assets can also be automatically upscaled with generative AI the DSP UI.
WFM Top Center Graphic (TCG) Banner
Enhance your WFM Landing Page on Amazon with a Top Center Graphic
Visual example of a Top Center Graphic on desktop and mobile WFM landing pages
Specs
| Placement | Display Size | Max. File Weight | File Format |
| Desktop | 1500x300 px | 200 kb static | JPG / PNG-8 |
| Mobile | 870x300 px | 100 kb static | JPG / PNG-8 |
Visual example of Top Center Graphic sizes
Guidelines for WFM TCG
- These units are featured only on WFM Landing Pages on Amazon (desktop and mobile). They are positioned at the top of the Landing Page.
- Whole Foods Market Landing Pages are built via Managed Service, however, advertisers can design their own TCGs and provide to their Amazon account team to add to the Landing Page.
- CTA isn't required.
- Lockup isn't required.
- Minimum font sizes: 1500x300 (40 px), 870x300 (24px)
Locales
North America
- US