Streaming TV & Prime Video ad specs

Streaming TV ads are full-screen, non-skippable video ads that appear before, during, or after video content like TV shows, movies, and live entertainment. Amazon Streaming TV ads appear on Prime Video, Amazon Freevee, Twitch, Fire TV Channels, and top third-party TV publishers and broadcasters. Please submit video creative with a minimum video bitrate of 15mbps to maximize your Streaming TV supply coverage.

Ad Serving	First-party (site served) or third-party
Maximum file size	500MB
Aspect ratio	16:9
Minimum frame size	1920x1080
Minimum video bitrate	Prime Video: 15mbps Twitch, Fire TV Channels, 3P Apps, 3P Exchanges: 8mbps
Recommended video bitrate	50mbps
Video frame rate (fps)	23.976 (recommended), 24, 25, or 29.97
Video frame rate mode	Constant
Minimum audio bitrate	192kbps
Audio sample rate	44.1kHz or 48kHz
Supported Formats	Video: H.264, MPEG-2, or MPEG-4; Audio: PCM or AAC
Audio Channel	Minimum of 2-Channels

Streaming TV and Prime Video ad lengths

Please see available ad lengths below across supply sources. For 3P Exchange inventory, any duration is acceptable at the discretion of the publisher.

	Prime Video	Amazon Freevee	Twitch	Fire TV Channels	3P STV Apps
US	15, 30, 45, 60	15, 30	15, 30	15, 30	15, 30
CA	15, 30, 45, 60	-	-	-	15, 30
UK	15, 20, 30, 40, 60	15, 20, 30	15, 20, 30	-	15, 20, 30
DE	15, 20, 30, 40, 60	15, 20, 30	15, 20, 30	-	15, 20, 30
AT	15, 20, 30, 40, 60	-	-	-	-
FR	15, 20, 30, 40, 60	-	-	-	-
IT	15, 20, 30, 40, 60	-	-	-	-
ES	15, 20, 30, 40, 60	-	-	-	-
MX	15, 20, 30, 40, 60	-	-	-	15, 30
AU	15, 20, 30, 40, 60	-	-	-	-

For additional lengths, please contact your Amazon Ads representative.

Additional requirements

Site serving requires an MP4 video file.
Pillarbox or letterbox formatting is strongly discouraged on video creative as it can lead to an inconsistent viewing experience for the customer and potentially conflict with interactive ad overlays. In instances where the advertiser strongly prefers this type of creative, pillarbox or letterbox is currently permitted provided they are not in the same ad.
Non-interactive Streaming TV ads are delivered in non-clickable environments and should not include call-to-action elements that encourage clicking (e.g., a button shape that says “learn more”).
Third-party impression tracking is accepted for specific vendors, please consult your Amazon Ads representative for details.

Safe zone for Prime Video ads

Download the image below to check your video creative against the recommended safe zone for Prime Video ads. "Action Safe" establishes an area in which general footage is safe from overscan (the tendency for edge pixels to be cut off by certain television sets). As long as important visuals remain within Action Safe, viewers won’t miss details that happen in the peripheral areas of the frame.

Recommended safe zone

Interactive video ads

Interactive video ads are Streaming TV ads with a creative overlay. By using a TV remote or mobile device, customers can click or scan to add an item to their shopping cart or learn more about their favorite brands, all without leaving their streaming experience. Supercharge your ad performance and unlock new insights with interactive video ads.

Interactive video ad elements must:

Display for at least 10 consecutive seconds
Drive to an app or page that complies with Amazon specs and policies
Drive to a site, mobile app, or app store that is mobile-optimized

Interactive video ad elements must not:

Obstruct text or primary content
Obstruct any disclaimers, disclosures, claims, product information, or rating information
Obstruct entire visuals of the primary product shot or primary logo being advertised