Ad Policy Change Log
For our full policies, visit Amazon Ads Guidelines and Acceptance Policies (GAP).
| Policy change | Date changed | Section in GAP | Description |
|---|---|---|---|
| Disclosures and Font | 4/14/2022 | 2.5 | Combining guidance on disclosures and font sizes. |
| Display Policies for Turkey | 4/14/2022 | Multiple pages | Adding Display policies for Turkey. |
| Policy cleanup | 1/24/2021 | All | Changes to the policy structure. There are no new or changed policies in this update. |
| Customer Reviews | 12/6/2021 | 2.4.1 | Updating customer reviews policy. |
| Deal teasing | 12/6/2021 | 2.6 | Updating policies around deal teasers. |
| Hemp | 12/6/2021 | 7.7 | Policies for hemp products. |
| Contest and competitions (Brazil only) | 12/3/2021 | 7.3 | Updating Brazil policies for contests, competitions, and prize draws. |
| Display ad policies for Austria, Ireland, Israel, and New Zealand | 10/15/2021 | All sections | Adding Display policies for new locales. |
| Alcohol day-parting | 10/7/2021 | 7.1 | Updating day-parting requirements for BR, AU, and CA |
| Sponsored Display custom images | 9/14/2021 | 1.6 | Policies specific to Sponsored Display custom images |
| Alcohol dayparting | 9/14/2021 | 7.1 | Dayparting restrictions for Belgium, Denmark, France, Finland, Luxembourg, Netherlands. |
| Display Ad policies for MENA | 9/14/2021 | 8 | Policies specific to MENA locales |
| CTA list | 8/13/2021 | 2.1 | List of pre-approved CTAs |
| Environmental claims | 7/30/2021 | 2.2 | Added requirements for substantiating environmental claims |
| Rating bug | 7/30/2021 | 7.4 | Updated guidelines for including ratings bugs in ads |
| Removing substantiation for “new” claims | 5/5/2021 | 2.2 | Removed specific limits on what products can use a “new” or “just released” claim |
| Multipurpose camping knives | 5/5/2021 | 6.0 | Clarifying that general multi-purpose camping knives are not prohibited |
| Anti-radiation products are prohibited | 3/12/2021 | 6.0 | Added anti-radiation products to the Prohibited Products & Services |
| Pricing claims must include consumption tax (JP) | 3/12/2021 | 2.2.1 | Pricing claims in JP must include the consumption tax |
| Healthcare policies | 12/23/2020 | 7.11 | Updated content related to healthcare and pharmaceuticals |
| JP alcohol | 12/10/2020 | 7.1 | Removed frequency caps from JP alcohol policies; updated approved alcohol types for the homepage. |
| Ads with more than one language (JP) | 12/10/2020 | 2.8 | Added guidance for the use of limited English words in Japanese-language ads. |