Make sure they’re winning the featured offer at the highest rate—ideally 90% or higher. If you are a seller, you can check your featured offer rate under the ‘Reports’ tab in Seller Central. Click on ‘Business Reports,’ and under the section labeled ‘By ASIN,’ click on ‘Detail Page Sales and Traffic by Child Item’. Here, you can sort by ‘featured offer percentage’ to find your best-performing ASINs.
It’s best to look for a high featured offer percentage paired with a high number of sessions to the product detail page. These are your most frequently viewed ASINs.