Understanding manual and automatic targeting for Sponsored Products

Watch this video for an introduction on automatic and manual targeting with Sponsored Products. Automatic targeting is the easiest and quickest way to get started. Amazon does the work for you – matching your ads to shopping queries and products. For advertisers with more targeting experience, manual targeting gives you greater control over when and where your ads appear. With manual targeting, you can choose the specific keywords and products you wish to target and set bids accordingly. Use the data from your automatic or manual campaigns to update and optimize your campaigns.