Advertising strategies to get you started with Sponsored Brands

What are the steps to take when you’re setting up campaigns and increase traffic to your products? Watch the below videos to learn how you can drive more traffic to your Store by using the Sponsored Brands product collection.

Brand advertising strategies

With Sponsored Brands and free brand shopping experiences like Stores, Posts, and Amazon Live, you have an opportunity to reach and inspire shoppers on Amazon.

But what, exactly, are the steps to take when you’re setting up campaigns or using these solutions? Let us show you.

Combine Sponsored Brands and Stores in your strategy

Link your Sponsored Brands ads to your Store to help shoppers explore your entire product selection and brand. We’ll show you how.

Use custom images in Sponsored Brands

You can include an image of your products or brand in a lifestyle setting alongside the selected products in Sponsored Brands product collection ads. Watch to learn how.

Help shoppers navigate your Store

Make a home for your brand story. Showcase flagship products or seasonal items. Organize them by theme or category, to help customers find what they need. Here’s how to add sub-pages to your Store.