Product
Sponsored Brands – Increase brand awareness
Brand Stores are free to create and maintain. You can create one even if you don’t advertise on Amazon. Creating a Brand Store lets you showcase your products, brand story, and lifestyle content to engage customers.
Optimizing and updating your Brand Store can have a positive impact on your performance. Shoppers who visit a Brand Store purchase 53.9% more frequently. They also have a 52.1% higher add-to-cart rate, a 42.4% higher average selling price, and a 71.3% higher average order value compared to those who don’t visit a Brand Store.1
Read our guide for tips on improving your Brand Store after launch.
Sections: 1. Post-launch checklist 2. Help increase traffic to your Brand Store 3. Optimizing your Brand Store 4. Stay up-to-date on Brand Store
The brand byline (organic traffic) is customer traffic coming from the hyperlinked brand name on product detail pages. Depending on how you originally set up ASINs, and how your Amazon Brand Registry profile was set up, some (or all) ASINs may not link to the Brand Store properly once live.
If this is the case, please contact either Vendor or Seller Central support and provide 1) Brand Store link, 2) ASIN example(s), and 3) a brief explanation of the challenge at hand.
When you launch your Brand Store, a long URL is automatically generated. Submit a request to the Vendor or Seller Central support team in your account providing the current Brand Store link and the short link you’d like to have.
Curious about your Brand Store’s performance? The Brand Stores Insights Dashboard provides valuable metrics, such as which pages get the most visits, your sales within specific date ranges, and how many pages visitors view. For more details on the dashboard, review the complete list of Brand Store metrics available to you and watch the video below.
Brand Store quality page: Overview and how to use it
Advertisers who start linking their Sponsored Brands and Sponsored Brands video campaigns saw an improvement in the performance of their Brand Store. Sponsored Brands Video campaigns with Brand Stores as landing pages had a 23% higher average conversion rate relative to campaigns with Detail Page landing pages. 2 For best performance, ensure your campaigns link to the most relevant pages and provide a fluid journey for customers.
Consider sharing your Brand Store’s unique URL on your social media, blog, or website.
Your byline appears on product detail pages near the title, often in blue text, and can connect traffic to your Brand Store when customers click the link. If your Brand Store is not linked, please contact either Vendor or Seller Central support and provide 1) Brand Store link, 2) ASIN example(s), and 3) a brief explanation of the challenge at hand.
Brand Stores are never finalized, and it’s important to keep your Brand Store up to date for both new and returning customers. Shopping trends change, seasonality occurs, and new products launch. We’ve seen that on average, Brand Stores updated within the past 90 days have 11% more repeat visitors and 13% higher attributed sales per visitor. 3
Brand Store optimization: Overview and strategic actions for common situations
Brand Stores are a great way to showcase your products, and also to give buyers an opportunity to fall in love with your brand.
– Ritu Java, Advertiser, PPC Ninja
To learn more about these topics and to dive deeper into learning how to make the most out of your Brand Store, checkout some of our favorite resources: