Retail holiday calendar: Key global shopping events

man and woman exchanging amazon labeled box

Retail holidays and events are a great opportunity to engage shoppers and help drive product sales.

We’ll help you plan your global ad strategy with a calendar where you can search for key sales opportunities by country, or by event. Try using seasonality to help grow your business, no matter where in the world you are.

How to use the calendar

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By country

Select a country from the drop down to see key events by quarter.

Lunar New Year

This annual 15-day festival marks the end of winter and the beginning of the spring season. For many Asian countries, the Lunar New Year is the most important holiday of the year. It is celebrated by spending time with family, decorating the house, preparing festive meals, and exchanging gifts.

Relevant countriesDate(s)
Singapore, United StatesJanuary-February
Valentine’s Day

A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.

Relevant countriesDate(s)
WorldwideFebruary 14
BrazilJune 12
Easter

Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.

April 9: Worldwide

Ramadan

Ramadan is a time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.

Relevant countriesDate(s)
Saudi Arabia, United Arab Emirates, Egypt, Turkey, India, United States, Canada, United Kingdom, AustraliaMarch – April 2023
Eid Al Fitr

A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.

Relevant countriesDate(s)
Saudi Arabia, United Arab Emirates, Egypt, Turkey, India, United States, Canada, United Kingdom, AustraliaApril 20 – 25, 2023
Mother’s Day

A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.

Relevant countriesDate(s)
United KingdomMarch 19
Portugal, SpainMay 7
MexicoMay 10
Australia, Brazil, Canada, Germany, Italy, Netherlands, United States, TurkeyMay 14
PolandMay 26
SwedenMay 28
Children’s Day

Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.

Relevant countriesDate(s)
TurkeyApril 23
MexicoApril 30
JapanMay 5
United KingdomMay 14
PortugalJune 1
United StatesJune 11
GermanySept 20
NetherlandsSept 25
SingaporeOct 14
AustraliaOct 21-23
IndiaNovember 14
United Arab Emirates, Kingdom of Saudi Arabia, Canada, France, Italy, SpainNovember 20
Father’s Day

Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.

Relevant countriesDate(s)
GermanyMay 18
Canada, India, Japan, Mexico, Netherlands, Saudi Arabia, Singapore, Turkey, United Kingdom, United StatesJune 18
PolandJune 23
BrazilAugust 13
AustraliaSeptember 4
SwedenNovember 13
Prime Day/Amazon Day

Prime Day is a sale that takes place once a year, exclusively in Amazon stores and specifically for Prime members. The event sees price drops and discounts across a wide range of categories, including TVs, laptops, headphones, smartphones, games, home tech, and more. The exact date for Prime Day is announced closer to the event.

June-July

Back to School

In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

Relevant countriesDate(s)
Singapore January
Australia, BrazilFebruary
JapanMarch-April
IndiaJune
Canada, Mexico, United States, Germany, Spain, France, Italy, Netherlands, Poland, United Arab Emirates, Turkey, United KingdomJuly-September
Singles Day

11.11 (representing the event taking place on the 11th of November), also known as “Singles' Day,” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.

Relevant countriesDate(s)
Singapore, United Arab Emirates, Saudi Arabia, EgyptNovember 10-11
Diwali

Diwali is a religious festival celebrated by people of different faiths from the Indian subcontinent, including Hindus, Jains, and Sikhs. It is traditionally celebrated by decorating houses, lighting oil lamps, wearing new clothes, preparing large festive meals, and exchanging gifts.

Relevant countriesDate(s)
India, United States, Canada, United Kingdom, AustraliaNovember 12
Halloween / Día de Muertos

A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties. Day of the Dead (Día de Muertos) is a two-day holiday in Mexico (November 1-2), in which families remember those who have passed.

Relevant countriesDate(s)
United States, Canada
Mexico
October 31
November 1-2
Thanksgiving

Families and friends celebrate what they are thankful for, usually with a large gathering and meal.

Relevant countriesDate(s)
CanadaOctober 9, Second Monday in October
JapanNovember 23, Labor Day Thanksgiving
United States, BrazilNovember 23 , Last Thursday in November
AustraliaNovember 29, Last Wednesday in November
Black Friday and Cyber Monday

A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday in the United Arab Emirates, Saudi Arabia and Egypt, and Smiling Friday in Turkey.

Black Friday: November 24

Cyber Monday: November 27

Boxing Day

Boxing Day is a holiday celebrated the day after Christmas Day (26 Dec). Though it originated as a holiday to give gifts to the poor, today Boxing Day is primarily known as a shopping holiday.

Relevant countriesDate(s)
United States, United Kingdom, AustraliaDecember 26
End of Year Holiday

The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Hanukkah (December 7-15), Christmas Eve (December 24), Christmas Day (December 25), Boxing Day (December 26), New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

December – January: Worldwide

  • A few key considerations

    Plan and execute advertising campaigns throughout the year so that you can make the most of increased traffic and interest in Amazon stores during seasonal events and shopping trends.

    Starting as early as possible:

    • Identify all key sales events, holidays, and trends that are relevant to your brand and products in the countries where you’re advertising.
    • Map out what you’d like to achieve on each key date to help you reach your seasonal goals.
    • Set a budget that can help you support an always-on campaign during peak shopping events.

    There are important considerations when it comes to local advertising, including the following:

    • Shopping habits, trends, and preferences can be different across each country, in every culture, and in different languages, so keep this in mind when setting up your advertising campaign.
    • The quality of your product information and product detail pages can have a meaningful impact on your performance, so invest time and effort in making sure your products are set up for success. A few things to keep in mind:
      • Create a strong product title
      • Have at least four high-quality product images
      • Ensure your product detail page contains keywords that highlight the unique selling points of your product
    • Recommendations and regulations are different in each country, so remember to adjust your budget and review the sponsored ads acceptance policy to comply with all applicable guidelines.

    Additional resources

    Read this guide to advertise for international events.

    Read this guide to find out the 4 steps to succeed at selling globally.

    Read this guide to learn how our solutions can help you reach your holiday goals.

    United States

    Key events: Prime Day, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Lunar New Year, January – February: This annual 15-day festival marks the end of winter and the beginning of the spring season. For many Asian countries, the Lunar New Year is the most important holiday of the year. It is celebrated by spending time with family, decorating the house, preparing festive meals, and exchanging gifts.
    • Valentine’s Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    • International Women’s Day, March 8: International Women’s Day commemorates the cultural, political, and socioeconomic achievements of women around the world.
    • Ramadan, March 22 – April 21: The holiest month of the year for Muslims, during which time most adults fast from dawn to sunset. After sunset, they break their fast and pray. Gifts commonly given during Ramadan are gift baskets, scarves, prayer rugs, flowers, and fruits/dried fruits.
    April - Jun
    • Easter, April 9: Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.
    • Eid Al Fitr, April 21 – 22: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
    • Earth Day, April 22: Earth Day is an annual event to demonstrate environmental protection and support, and highlights some of the biggest environmental issues facing the world today.
    • Mother’s Day, May 14: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    • Children’s Day, June 11: Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.
    • Father’s Day, June 18: Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.
    Jul - Sep
    • Prime Day, June/July: Prime Day is a sale that takes place once a year, exclusively on Amazon's website and specifically for Prime members. The site-wide event sees price drops and discounts across a wide range of categories, including TVs, laptops, headphones, smartphones, games, home tech, and more. The exact date for Prime Day is announced closer to the event.
    • Back to School, July – August: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.
    • Rosh Hashanah, September 15 – 17: The Jewish New Year is one of holiest days in Judaism. The festival is marked by lighting candles, wearing new clothes, and eating festive meals.
    Oct - Dec
    • Halloween/Día de Muertos, October 31 – November 2: A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties. Day of the Dead (Día de Muertos) is a two-day holiday in Mexico (November 1 – 2), in which families remember those who have passed.
    • Diwali, November 12: Diwali is a religious festival celebrated by people of different faiths from the Indian subcontinent, including Hindus, Jains, and Sikhs. It is traditionally celebrated by decorating houses, lighting oil lamps, wearing new clothes, preparing large festive meals, and exchanging gifts.
    • Thanksgiving, November 23: Families and friends celebrate what they are thankful for, usually with a large gathering and meal.
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • Hanukkah, December 7 – 15: Hanukkah is the Jewish eight-day, wintertime festival of lights, celebrated with a nightly menorah lighting, special prayers, and preparing and eating fried foods.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Germany

    Key events: Prime Day, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Valentine’s Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    • Ramadan, March 22 – April 21: The holiest month of the year for Muslims, during which time most adults fast from dawn to sunset. After sunset, they break their fast and pray. Gifts commonly given during Ramadan are gift baskets, scarves, prayer rugs, flowers, and fruits/dried fruits.
    April - Jun
    • Easter, April 9: Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.
    • Eid Al Fitr, April 21 – 22: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
    • Mother’s Day, May 14: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    • Father’s Day, May 18: Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.
    Jul - Sep
    • Prime Day, June/July: Prime Day is a sale that takes place once a year, exclusively on Amazon's website and specifically for Prime members. The site-wide event sees price drops and discounts across a wide range of categories, including TVs, laptops, headphones, smartphones, games, home tech, and more. The exact date for Prime Day is announced closer to the event.
    • Back to School, July – August: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.
    • Rosh Hashanah, September 15 – 17: The Jewish New Year is one of holiest days in Judaism. The festival is marked by lighting candles, wearing new clothes, and eating festive meals.
    • Oktoberfest, September 16 to October 3: Annual festival held in Munich over a two-week period and ending on the first Sunday in October.
    Oct - Dec
    • Halloween, October 31: A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • Saint Nicholas Day, 6 Dec: Traditionally a day many children receive fruits, sweets and other gifts.
    • Hanukkah, December 7 – 15: Hanukkah is the Jewish eight-day, wintertime “festival of lights,” celebrated with a nightly menorah lighting, special prayers, and preparing and eating fried foods.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    France

    Key events: Prime Day, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Epiphany, January 6: Traditionally a day many children receive gifts.
    • Valentine’s Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    • Ramadan, March 22 – April 21: The holiest month of the year for Muslims, during which time most adults fast from dawn to sunset. After sunset, they break their fast and pray. Gifts commonly given during Ramadan are gift baskets, scarves, prayer rugs, flowers, and fruits/dried fruits.
    April - Jun
    • Easter, April 9: Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts..
    • Eid Al Fitr, April 21 – 22: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
    • Mother’s Day, June 4: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    Jun - Sep
    • Prime Day, June/July: Prime Day is a sale that takes place once a year, exclusively on Amazon's website and specifically for Prime members. The site-wide event sees price drops and discounts across a wide range of categories, including TVs, laptops, headphones, smartphones, games, home tech, and more. The exact date for Prime Day is announced closer to the event.
    • Father’s Day, June 18: Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.
    • Back to School, July – August: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.
    • Rosh Hashanah, September 15 – 17: The Jewish New Year is one of holiest days in Judaism. The festival is marked by lighting candles, wearing new clothes, and eating festive meals.
    Oct - Dec
    • Halloween, October 31: A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • Hanukkah, December 7 – 15: Hanukkah is the Jewish eight-day, wintertime “festival of lights,” celebrated with a nightly menorah lighting, special prayers, and preparing and eating fried foods..
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Japan

    Key events: Golden Week, Prime Day, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Japanese New Year, January 1 – January 3: The Japanese New Year (Shōgatsu) is one of the most important holidays of the year. It is celebrated by spending time with family, preparing festive meals, and money giving. There’s a nationwide offline and online shopping event to mark the first sale of the year, Hatsuuri, where retails offer discounts, promotions, or more traditionally—goody bags. Unofficially, it is considered the Japanese version of Black Friday.
    • Valentine’s Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    • International Women’s Day, March 8: International Women’s Day commemorates the cultural, political, and socioeconomic achievements of women around the world.
    • Back to School and New Fiscal Year, March – April: In the lead-up to students returning to school, shopping for school supplies and apparel peaks. Also, April is the start of a new fiscal year for most Japanese companies, and the demand for office supplies and stationery increases.
    April - Jun
    • Earth Day, April 22: Earth Day is an annual event to demonstrate environmental protection and support, and highlights some of the biggest environmental issues facing the world today.
    • Golden Week, April 29 – May 5: At the end of April is a series of individual public holidays. Many people will take annual leave to make it a long holiday, which is called Golden Week in Japan. Golden Week provides a boost to the travel industry, as well as consumer spending.
    • Children’s Day, May 5: Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.
    • Prime Day, June/July: Prime Day is a sale that takes place once a year, exclusively on Amazon's website and specifically for Prime members. The site-wide event sees price drops and discounts across a wide range of categories, including TVs, laptops, headphones, smartphones, games, home tech, and more. The exact date for Prime Day is announced closer to the event.
    July - Sep
    • Summer Vacation, July – August: Schools in Japan are closed for summer vacation from mid-July to the end of August. During this period, demands for travel related products will increase.
    • Obon, August 13 – 16: Obon is a traditional Japanese event to pray for the spirits of ancestors. People usually get a few days of vacation, and go back to their hometowns to meet with family and friends.
    • Silver Week, September 19 – 23: There are a series of individual public holidays. Many people will take annual leave to make it a long holiday week.
    Oct - Dec
    • Halloween, October 31: A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.
    • Labor Day Thanksgiving, November 23: Families and friends celebrate what they are thankful for, usually with a large gathering and meal.
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Day (December 25), and Ōmisoka (December 31) which celebrates the last day of the year. These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Canada

    Key events: Prime Day, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Lunar New Year, January: This annual 15-day festival marks the end of winter and the beginning of the spring season. For many Asian countries, the Lunar New Year is the most important holiday of the year. It is celebrated by spending time with family, decorating the house, preparing festive meals, and exchanging gifts.
    • Valentine’s Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    • International Women’s Day, March 8: International Women’s Day commemorates the cultural, political, and socioeconomic achievements of women around the world.
    • Ramadan, March 22 – April 21: The holiest month of the year for Muslims, during which time most adults fast from dawn to sunset. After sunset, they break their fast and pray. Gifts commonly given during Ramadan are gift baskets, scarves, prayer rugs, flowers, and fruits/dried fruits.
    April - Jun
    • Easter, April 9: Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.
    • Earth Day, April 22: Earth Day is an annual event to demonstrate environmental protection and support, and highlights some of the biggest environmental issues facing the world today.
    • Mother’s Day, May 14: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    • Father’s Day, June 18: Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.
    Jul - Sep
    • Prime Day, June/July: Prime Day is a sale that takes place once a year, exclusively on Amazon's website and specifically for Prime members. The site-wide event sees price drops and discounts across a wide range of categories, including TVs, laptops, headphones, smartphones, games, home tech, and more. The exact date for Prime Day is announced closer to the event.
    • Back to School, July – August: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.
    • Rosh Hashanah, September 15 – 17: The Jewish New Year is one of holiest days in Judaism. The festival is marked by lighting candles, wearing new clothes, and eating festive meals.
    Oct - Dec
    • Thanksgiving, October 9: Families and friends celebrate what they are thankful for, usually with a large gathering and meal.
    • Halloween/Día de Muertos, October 31 – November 2: A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties. Day of the Dead (Día de Muertos) is a two-day holiday in Mexico (November 1-2), in which families remember those who have passed.
    • Diwali, November 12: Diwali is a religious festival celebrated by people of different faiths from the Indian subcontinent, including Hindus, Jains, and Sikhs. It is traditionally celebrated by decorating houses, lighting oil lamps, wearing new clothes, preparing large festive meals, and exchanging gifts.
    • Children’s Day, November 20: Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children..
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday..
    • Hanukkah, December 7 – 15: Hanukkah is the Jewish eight-day, wintertime “festival of lights,” celebrated with a nightly menorah lighting, special prayers, and preparing and eating fried foods.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Italy

    Key events: Prime Day, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Epiphany, January 6: Traditionally a day many children receive gifts.
    • Valentine’s Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    • Father’s Day, March 19: Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.
    • Ramadan, March 21 – April 22: The holiest month of the year for Muslims, during which time most adults fast from dawn to sunset. After sunset, they break their fast and pray. Gifts commonly given during Ramadan are gift baskets, scarves, prayer rugs, flowers, and fruits/dried fruits.
    April - Jun
    • Easter, April 9: Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.
    • Eid Al Fitr, April 21 – 22: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
    • Mother’s Day, May 14: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    Jul - Sep
    • Prime Day, June/July: Prime Day is a sale that takes place once a year, exclusively on Amazon's website and specifically for Prime members. The site-wide event sees price drops and discounts across a wide range of categories, including TVs, laptops, headphones, smartphones, games, home tech, and more. The exact date for Prime Day is announced closer to the event.
    • Back to School, July – August: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.
    Oct - Dec
    • Halloween, October 31: A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • Hanukkah, December 7 – 15: Hanukkah is the Jewish eight-day, wintertime “festival of lights,” celebrated with a nightly menorah lighting, special prayers, and preparing and eating fried foods.
    • Saint Lucia, December 13: Traditionally a day many children receive gifts, in the north of Italy in particular
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Spain

    Key events: Prime Day, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Día de los Reyes Magos, January 6: Traditionally a day many children receive gifts.
    • Valentine’s Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    • Father’s Day, March 19: Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.
    • Ramadan, March 22 – April 21: The holiest month of the year for Muslims, during which time most adults fast from dawn to sunset. After sunset, they break their fast and pray. Gifts commonly given during Ramadan are gift baskets, scarves, prayer rugs, flowers, and fruits/dried fruits.
    April - Jun
    • Easter, April 9: Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.
    • Eid Al Fitr, April 21 – 22: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
    • Mother’s Day, May 7: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    Jul - Sep
    • Prime Day, June/July: Prime Day is a sale that takes place once a year, exclusively on Amazon's website and specifically for Prime members. The site-wide event sees price drops and discounts across a wide range of categories, including TVs, laptops, headphones, smartphones, games, home tech, and more. The exact date for Prime Day is announced closer to the event.
    • Back to School, July – August: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.
    • Rosh Hashanah, September 15 – 17: The Jewish New Year is one of holiest days in Judaism. The festival is marked by lighting candles, wearing new clothes, and eating festive meals.
    Oct - Dec
    • Halloween, October 31: A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties..
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • Hanukkah, December 7 – 15: Hanukkah is the Jewish eight-day, wintertime “festival of lights,” celebrated with a nightly menorah lighting, special prayers, and preparing and eating fried foods.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    India

    Key events: Diwali, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Valentine’s Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    • International Women’s Day, March 8: International Women’s Day commemorates the cultural, political, and socioeconomic achievements of women around the world.
    • Ramadan, March 22 – April 21: The holiest month of the year for Muslims, during which time most adults fast from dawn to sunset. After sunset, they break their fast and pray. Gifts commonly given during Ramadan are gift baskets, scarves, prayer rugs, flowers, and fruits/dried fruits.
    April - Jun
    • Eid Al Fitr, April 21 – 22: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
    • Earth Day, April 22: Earth Day is an annual event to demonstrate environmental protection and support, and highlights some of the biggest environmental issues facing the world today..
    • Prime Day, June/July: Prime Day is a sale that takes place once a year, exclusively on Amazon's website and specifically for Prime members. The site-wide event sees price drops and discounts across a wide range of categories, including TVs, laptops, headphones, smartphones, games, home tech, and more. The exact date for Prime Day is announced closer to the event.
    • Back to School, June: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.
    Oct - Dec
    • Singles Day, November 11: “Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.
    • Diwali, November 12: Diwali is a religious festival celebrated by people of different faiths from the Indian subcontinent, including Hindus, Jains, and Sikhs. It is traditionally celebrated by decorating houses, lighting oil lamps, wearing new clothes, preparing large festive meals, and exchanging gifts.
    • Children’s Day, November 14: Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Australia

    Key events: Prime Day, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Back to School, December – January: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.
    • Valentine's Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    • International Women’s Day, March 8: International Women’s Day commemorates the cultural, political, and socioeconomic achievements of women around the world.
    April - Jun
    • Easter, April 9: Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.
    • Earth Day, April 22: Earth Day is an annual event to demonstrate environmental protection and support, and highlights some of the biggest environmental issues facing the world today.
    • Mother's Day, May 14: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    • Mid Year Sale, June: The end of the financial year sale is a shopping event where stores offer discounts to get rid of last season’s stock before June 30 arrives.
    Jul - Sep
    • Prime Day, June/July: Prime Day is a sale that takes place once a year, exclusively on Amazon's website and specifically for Prime members. The site-wide event sees price drops and discounts across a wide range of categories, including TVs, laptops, headphones, smartphones, games, home tech, and more. The exact date for Prime Day is announced closer to the event.
    • Father's Day, September 4: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    Oct - Dec
    • Black Friday and Cyber Monday, November 24 - 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.
    • Boxing Day, December 26: Boxing Day is a holiday celebrated the day after Christmas Day (26 Dec). Though it originated as a holiday to give gifts to the poor, today Boxing Day is primarily known as a shopping holiday.
    • Back to School, December – January: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.

    Netherlands

    Key events: Valentine’s Day, Prime Day, Black Friday Week, End of Year Holiday

    Local nuance: Black Friday is known as Black Friday Week

    Jan - Mar
    • Valentine's Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    April - Jun
    • Mother's Day, May 14: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    • Holiday Money, May 24 – 31: Holiday Money marks the payment employees in the Netherlands receive from their employers at the end of the fiscal year. It is sometimes called "the 13th wage," as it can be almost equivalent to an extra month's salary.
    • Father's Day, June 18: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event..
    Jul - Sep
    • End of Summer Sale, August: A seasonal sales event taking place at the end of Summer, helping retailers sell the season's remaining stock and providing shoppers with deals.
    • Back to School, August: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.
    Oct - Dec
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • Sinterklaas, December 5: Sinterklaas is a Dutch holiday, and primarily a children's event, where 'Sinterklaas' brings gifts to children on 'package night' (December 5th). Celebrations include gift-giving and buying Sinterklaas-specific candy.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (24 December, Christmas Day (25 December), and New Year's Day (1 January). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    United Arab Emirates (UAE)

    Key events: Ramadan, Prime Day, White Friday

    Local nuance: Black Friday is known as White Friday

    Jan - Mar
    • Valentine's Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    • Ramadan, March 22 – April 21: Ramadan is a time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.
    April - Jun
    • Eid Al Fitr, April 21 – 22: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
    Jul - Sep
    • Back to School, July – September: In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.
    Oct - Dec
    • Singles Day, November 11: “Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.
    • White Friday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days..
    • End of year holidays, December – January : The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Saudi Arabia

    Key events: Ramadan, Prime Day, White Friday

    Local nuance: Black Friday is known as White Friday

    Jan - Mar
    • Ramadan, March 22 – April 21: Ramadan is a time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.
    April - Jun
    • Eid Al Fitr, April 21 – 22: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
    Jul - Sep
    • Back to School, August: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.
    Oct - Dec
    • Singles Day, November 11: “Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.
    • White Friday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
    • End of year holidays, December – January : The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Turkey

    Key events: Prime Day, Back to School, Smiling Friday, End of Year Holiday

    Local nuance: Black Friday is known as Smiling Friday

    Jan - Mar
    • Valentine's Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    • Ramadan, March 22 – April 21: Ramadan is a time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.
    April - Jun
    • Eid Al Fitr, April 21 – 25: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
    • Children's Day, April 23: Children's Day is known in Turkey as the National Sovereignty and Children's Day. April 23rd is a public holiday in Turkey,` commemorating the foundation of the Grand National Assembly of Turkey. Turkey's founder, Atatürk, dedicated this day to all the children of the world.
    • Mother's Day, May 14: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    • Father's Day, June 18: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    Jul - Sep
    • Back to School, August – September: In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.
    Oct - Dec
    • Smiling Friday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Mexico

    Key events: Hot Sale, Buen Fin, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Valentine's Day, Feb 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    April - Jun
    • Children's Day, April 30: Children’s Day is celebrated annually in honor of children and raises awareness about the education and welfare of children.
    • Mother's Day, May 10: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    • Hot Sale, Last week of May: The biggest online sales event in Mexico. During Hot Sale, retailers and businesses offer discounts, deals, and promotions. With no fixed dates, the event usually takes place on the last week of May, and typically lasts five days.
    • Father's Day, June 18: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    Jul - Sep
    • Summer Back to School, July - September: In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.
    Oct - Dec
    • Halloween/Día de Muertos, October 31 – November 2: A celebration observed on 31st October, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties. Day of the Dead (Dia de Muertos) is a two day holiday in Mexico (1-2 November) in which families remembered those that have passed.
    • El Buen Fin, November 17: A nationwide offline and online shopping event in Mexico, where businesses offer discounts and promotions across all categories. It occurs the weekend before Mexican Revolution Day, which is observed on the third Monday in November. Unofficially, it is considered the Mexican version of Black Friday.
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Brazil

    Key events: Mother’s Day, Children’s Day, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Consumer Week, March 5 – 11: Consumer Week is a sales event in Brazil to commemorate the World Consumer Rights Day. Retailers offer sales and discounts during the second week of March.
    April - Jun
    • Mother's Day, May 14: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    • Valentine's Day, June 12: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    Jul - Sep
    • Father's Day, August 13: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    • Book Friday, August 18- 21: Book Friday celebrates great deals for physical and digital readers. This event is sometimes considered the "Black Friday for book purchase."
    Oct - Dec
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday..
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (24 December, Christmas Day (25 December), and New Year's Day (1 January). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Singapore

    Key events: Lunar New Year, Singles Day, Black Friday and Cyber Monday

    Jan - Mar
    • Lunar New Year, January – February: This annual 15-day festival marks the end of winter and the beginning of the spring season. For many Asian countries, the Lunar New Year is the most important holiday of the year. It is celebrated by spending time with family, decorating the house, preparing festive meals, and exchanging gifts.
    • Valentine's Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    Jul – Sep
    • National Day Sale, August 3 – 9: Every year in August, the nation celebrates Singapore’s birthday. Around this time, it's typical for retailers to offer discounts and promotions, often tied to Singapore’s age.
    Oct - Dec
    • Singles Day, November 11: “Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (24 December, Christmas Day (25 December), and New Year's Day (1 January). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Sweden

    Key events: Valentine’s Day, Prime Day, September Sale, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Valentine's Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    April - Jun
    • Mother's Day, May 28: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    Oct - Dec
    • Father's Day, November 13: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Poland

    Key events: Prime Day, Black Week, End of Year Holiday

    Local nuance: Black Friday is known as Black Week

    Jan - Mar
    • Valentine's Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    April - Jun
    • Mother's Day, May 26: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    • Father's Day, June 23: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    Jul - Sep
    • Back to School, July – September: In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.
    Oct - Dec
    • Black Week, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    Egypt

    Key events: Ramadan, Prime Day, White Friday

    Local nuance: Black Friday is known as White Friday

    Jan - Mar
    • Ramadan, March 22 – April 21: Ramadan is a time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.
    April - Jun
    • Eid Al Fitr, April 21 – 22: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
    Jul - Sep
    • Back to School, August: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.
    Oct - Dec
    • Singles Day, November 11: “Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.
    • White Friday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
    • End of year holidays, December– January: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.

    United Kingdom

    Key events: Prime Day, Black Friday and Cyber Monday, End of Year Holiday

    Jan - Mar
    • Lunar New Year, January: This annual 15-day festival marks the end of winter and the beginning of the spring season. For many Asian countries, the Lunar New Year is the most important holiday of the year. It is celebrated by spending time with family, decorating the house, preparing festive meals, and exchanging gifts.
    • Valentine’s Day, February 14: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
    • Mother’s Day, March 19: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
    • Ramadan, March 22 – April 21: The holiest month of the year for Muslims, during which time most adults fast from dawn to sunset. After sunset, they break their fast and pray. Gifts commonly given during Ramadan are gift baskets, scarves, prayer rugs, flowers, and fruits/dried fruits.
    April - Jun
    • Easter, April 9: Easter is often celebrated with colorful Easter eggs, chocolate, sweets, and gifts.
    • Eid Al Fitr, April 21 – 22: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
    • Father’s Day, June 18: Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift giving is customary and shoppers typically start looking for gifts for their loved ones in the weeks leading up to the event.
    Jul - Sep
    • Prime Day, June/July: Prime Day is a sale that takes place once a year, exclusively on Amazon's website and specifically for Prime members. The site-wide event sees price drops and discounts across a wide range of categories, including TVs, laptops, headphones, smartphones, games, home tech, and more. The exact date for Prime Day is announced closer to the event.
    • Back to School, July – August: In the lead-up to students returning to school, shopping for school supplies and apparel peaks.
    Oct - Dec
    • Diwali, November 12: Diwali is a religious festival celebrated by people of different faiths from the Indian subcontinent, including Hindus, Jains, and Sikhs. It is traditionally celebrated by decorating houses, lighting oil lamps, wearing new clothes, preparing large festive meals, and exchanging gifts.
    • Halloween, October 31: A celebration observed on October 31, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties.
    • Singles Day, November 11: “Singles' Day” is an unofficial holiday and shopping day that celebrates people who are not in romantic relationships.
    • Black Friday and Cyber Monday, November 24 – 27: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
    • Hanukkah, December 7 – 15: Hanukkah is the Jewish eight-day, wintertime “festival of lights,” celebrated with a nightly menorah lighting, special prayers, and preparing and eating fried foods.
    • End of year holidays, December 24 – January 1: The end of the calendar year (in late December) and the beginning of a new year (in January), come with many celebrations. Typically, this holiday period is made up of the following key events: Christmas Eve (December 24), Christmas Day (December 25), and New Year's Day (January 1). These events are marked by shopping sales, gift giving, and celebrations with family and friends.
    • Boxing Day, December 26: Boxing Day is a holiday celebrated the day after Christmas Day (26 Dec). Though it originated as a holiday to give gifts to the poor, today Boxing Day is primarily known as a shopping holiday.