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Brand Stores: Create a brand page on Amazon for free | Amazon Ads
Stores allow you to create an immersive multipage experience in a trusted shopping environment on Amazon. Customers come to Amazon to discover products and brands, and of customers who browse a brand’s Store once, 45% continue using Stores to shop on an ongoing basis.1 Follow this two-part guide to help you through the different steps of your Store creation and optimization.
If you have already created a Store, visit our guide on how to manage your Store for future updates and insights.
Sections: 1. Before creating your Store 2. Start creating your Store 3. Navigating Store ad moderation
To enroll in Amazon Brand Registry, you need:
– Josh Francis, Exectuive Vice President, HippeasOur Store is a pride factor for the brand. It’s probably the best opportunity for us to show what the brand is truly about. Customers can learn more about the product, and engage with the brand.
Stores ad policies: Access our list of Stores acceptance policies. If you’re unsure whether your ASINs are eligible or if your content is appropriate, review the policies in advance before starting creation.
Creative specifications guide: Access our resource that clearly defines all the creative specifications available to utilize in your Store. Use this guide to help plan in advance or build your Store in real time.
Design your Store navigation with purpose. Help customers find the products they’re looking for and build a deeper connection with your brand. On average, Stores with 3+ pages have 83% higher shopper dwell time and 32% higher attributed sales per visitor.2
When you’re ready to go live on Amazon with your newly built Store, submit your Store for publishing or set it to go live at a future date. Ad moderation can take up to 24 hours, so be sure to allow yourself enough time.
When you go to submit your Store for publishing, you may face two types of rejections before going to ad moderation:
Soft rejections allow you to “Ignore warnings and submit for publishing.” One popular soft rejection is when you have an image that does not contain a link either to the product detail page or to a page in your Store. These rejections are provided to help you catch potential errors you might have missed while building your Store.
Hard rejections DO NOT allow you to move forward. Having blank pages without content will create hard rejections, for example.
Common ad moderation rejections
Unsubstantiated claims: If you make a claim about your brand in the Store (example: "best selling in the US"), the claim must be substantiated within the Store, with the date and evidence to support it.
Dynamic Amazon content: Images you create should not include replicated Amazon elements like pricing references or pack size that are dynamically pulled from the ASIN detail page. Use product tiles and product grids instead.
Contact information: Your Store elements cannot include website URLs, physical addresses, or contact information such as phone numbers.
1Amazon Internal, May 2020
2 Amazon internal, May 2020. Analysis compared Stores with 3+ pages against those with fewer than 3 pages.