Help increase traffic to your Store
Advertisers who start linking their Sponsored Brands campaigns to their Store for the first time see an average of 36% increase in impressions in the next month, compared to advertisers who do not take this action. You can link Sponsored Brands campaigns to the Store home page or any sub-page. For best performance, ensure your campaigns link to the most relevant pages and provide a fluid journey for customers.
- Tool tip: If you have launched Sponsored Brands before creating your Store, you can use the “copy” function within your campaign manager in the advertising account to quickly re-create duplicates of these old campaigns to link them to your Store.
Consider sharing your Store’s unique URL on your social media, blog, or website.
- Tool tip: Create unique source tags (URLs). You can use source tags to understand traffic and sales generated from marketing activities off Amazon. There is no limit to how many tags you can create, and tags do not expire.
Your brand’s byline
Your byline appears on product detail pages near the title, often in blue text, and can connect traffic to your Store when customers click the link. If your Store is not linked, please contact either Vendor or Seller Central support and provide 1) Store link, 2) ASIN example(s), and 3) a brief explanation of the challenge at hand.