Expand and help drive cross-border sales with Remote Fulfillment with FBA and Global Store
Table of contents:
Introduction to Remote Fulfillment with FBA and Global Store
What is Remote Fulfillment with FBA?
Remote Fulfillment with FBA lets you sell your products in Canada, Mexico, and Brazil without having to send inventory to those countries yourself.
When enrolled in the program, your listings will be available on Amazon.ca, Amazon.com.mx, and Amazon.com.br. Fulfillment by Amazon (FBA) will use your inventory in U.S. fulfillment centers to complete orders across the border directly to the customer.
What is Global Store?
Global Store is a program that helps you sell your products to customers around the world. Through the program, Amazon will automatically price, translate, and list your products in Amazon stores across the globe. Then, when a customer buys your FBA product, Amazon will purchase the product from you locally and handle shipment to the customer.
See answers to the most commonly asked questions in the Remote Fulfillment with FBA FAQ and Global Store FAQ.
Who is this guide for?
This guide is for FBA sellers who are interested in expanding their presence internationally.
Check program enrollment
How to find out if you're enrolled in Remote Fulfillment with FBA:
- Sign in to Seller Central
- Click on the hamburger menu (three bars) in the top left corner
- Click on “Inventory”
- Click on “Remote Fulfillment with FBA”
- If you're enrolled, you can download your eligible ASIN report, or manage your ASIN status. If you're not enrolled, you'll be directed to a page where you can manually enrol in the program.
How to find out if you’re enrolled in Global Store:
Eligible sellers are automatically enrolled in the program without an additional fee. To check if you’re enrolled, follow these steps:
- Sign in to Seller Central.
- Select the gear icon in the upper right corner, and then select “Fulfillment by Amazon” from the dropdown list.
- Go to the “Allow Amazon to buy my products to sell globally” section, and select the “Edit” option. If there are stores enabled, you’re enrolled in the program. From here, you can edit the stores you want to sell to. You can opt out of one or all stores at any time. If you’re not enrolled, this means your account is not currently eligible for the program.
- If you're enrolled in Global Store, you can see your sales reporting by store.
Did you know?
If you would like to sell directly in an international store instead of using remote fulfillment programs, you can go to Amazon Global Selling in Seller Central.
Advertising for Remote Fulfillment with FBA and Global Store sellers
Now that you’ve confirmed you have ASINs enabled for Remote Fulfillment with FBA and Global Store, consider using Amazon Ads to help develop your business internationally. Shoppers might not yet be aware of your products, and we’re here to help.
Achieve your business goals
Get discovered: Advertising helps introduce your product selection to new customers and tell your brand story to shoppers in more countries.
Increase return on ad spend (ROAS): Advertisers saw an ROAS of 2.4 four months after launching Sponsored Products campaigns in a country other than their brand’s home country.1
Increase sales and control costs: In North America and Europe, cross-border sellers who expanded to another country and launched Sponsored Products campaigns there saw an average uplift of 48% in sales and 82% in glance views two months after launch, compared to those who did not.2
—Max Gurevich, president, Warm Home DesignsAdvertising in Mexico can be useful if you want to help build awareness. We’ve found that shoppers in Mexico respond well to products advertised in sponsored shopping results. In 2022, our sales attributed to ads in Mexico contributed to two-thirds of our overall sales.
—Jeff Block, president, Just Paper RosesThe first step is always paid advertising. It’s not that I wouldn’t get business without it, but it would take longer. By using [Amazon sponsored ads], I get quick results.
—Carolina Vergnano, CEO, Caffè VergnanoWhen we decided to launch in new countries, our main challenge was that shoppers didn’t know our brand. Our Amazon Ads strategy helped build our customer base, increase sales, and grow our brand awareness in each country.
Local events calendar
Participate in shopping events like a local
One of the advantages of selling internationally is the ability to participate in local shopping events.3 Ads can help your products stand out during these periods. Use our calendar to mark important shopping events where you can participate.
Tools and features
Global advertising is easy with Amazon Ads solutions. Here are some available tools and features:
- Language and keywords: Switch the language in your ad console based on your preferences, and translate suggested keywords with our keyword localization feature.
- Multicountry campaign creation: Launch in multiple countries at once, or replicate Sponsored Products campaigns in another country without having to re-enter or translate your campaigns.
- Manager account: Oversee performance metrics and billing notifications across countries from one place with a unified view of all your global Amazon Ads activity.
- Global campaign manager: View and manage all your sponsored ads campaigns in a single campaign-manager view. You can even take a deeper look at a specific country or make a country-to-country comparisons, using the new “Country” filter.
Getting started with ads
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Local advertising campaign best practices
- Define your budget based on your goals: Work backwards from your performance goals by reviewing your overall country and local events budget. We recommend you follow our recommended minimum daily budget for that country.
- Monitor campaign performance and optimize: The performance dashboard within the campaign manager allows you to review campaign performance data at the ad group, campaign, keyword, or product level. We also have a range of reports (e.g., search term, targeting, placement) to help you measure your campaign performance and make necessary adjustments.
- Stay up to date on tax rules and regulations: You don’t need to file taxes in the countries you sell to via Remote Fulfillment with FBA and Global Store. However, you may need to pay taxes when advertising in those countries.
More tips for advertising in multiple countries and campaign optimization:
- Global advertising: Why it works and how to get started
- Insights-driven multi-marketplace advertising
- International advertising made simple
- Strong foundation, strong ads: Get ready for advertising
- Attend “Grow global: Tips for advertising in more marketplaces” to learn insights and best practices for expanding your advertising
Did you know?
You can use coupons to offer customers discounts (by percentage or a set amount) on your products, and use Sponsored Products to help your products be seen. Amazon may decide to replicate Deal of the Day and Best Deals in Amazon stores around the world. You can opt out of having your deal experience replicated at any time. Go to settings in Seller Central, and select the “Fulfillment by Amazon” option. Next to “Allow Amazon to replicate my deal customer experience globally”, select the “Disable” option.
Citations/Footnotes
1 Amazon internal data, WW, Dec 2021 – May 2023. Limited to sellers with minimum SP campaign duration of 6 months post-launch.
2 Amazon internal data, NA and EU, Jan 2022–June 2023.
Ready to get started?
Go to advertising.amazon.com to register, or for more information about our solutions.
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Expand and help drive cross-border sales with Remote Fulfillment with FBA and Global Store