Customer retention is improved by reaching more returning customers, and there are many different ways you can do so. You should ensure your marketing strategy includes tools for converting new customers into repeat customers, by offering discounts on multiple purchases or prompting a sign-up for a newsletter with updates, for example.
Another important way to retain customers is to encourage customer engagement, which is the interaction of customers with brands via online shopping, social media, connected TV, and more. You can also retain customers through remarketing efforts. Remarketing refers to engaging audiences who have already interacted with your brand, to encourage them to take a desired action that may interest them, such as conversion.