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Whether your book is already published, or you’re getting it across the finish line, it’s time to start thinking about how to promote it. Advertising is a great way to help get visibility across Amazon. But first, there are some important things to consider.
Here’s everything book advertisers need to know about our moderation process, so you can easily get ads up and running.
Sections: 1. What is moderation? 2. Are you eligible to advertise? 3. Tips for ad approval 4. What if your ad is rejected?
Whenever you submit an ad for a book, it first has to go through a review and approval process we call “moderation.”
Moderation is a multistep process that every book advertisement on Amazon needs to pass. We consider your book content, book cover art, and the custom text or headline in your ads to ensure they fall within our retail and advertising guidelines.
This process helps make advertisements on Amazon safe, trustworthy, and high quality for our customers. And most importantly, it helps create a successful environment for book sales.
Moderation: A snapshot of the process
1. Ad submitted
Follow our guidelines to create and submit your ads.
2. Under review
Your ad is assigned to a moderation queue and reviewed.
3. Approval notification
We’ll let you know if your ad has been approved or rejected (usually within 24 hours, but this could take up to 3 business days).
STEP 1
Just because a book can be sold on Amazon, that doesn’t mean it can be advertised. As a first step, take a moment to review advertising requirements and confirm that you’re eligible.
To advertise your book, it must be available for pre-order or sale in Amazon’s store. However, used or refurbished books are not eligible.
There are also certain advertising limitations for books containing subjects that may not be appropriate for all audiences. Check our Book Advertising Guidelines and Acceptance Policies regarding the following topics:
STEP 2
Here are some specific do’s and don’ts to follow, so your ads have a better chance of being approved.
STEP 3
Sometimes ads get rejected by our moderators. If this happens, you’ll receive an email or an alert in your ads dashboard notifying you of the reason(s) the rejection occurred. You’ll still have an opportunity to resubmit your ad, but first review the reason(s) provided and our Book Advertising Guidelines and Acceptance Policies.
You should consider these steps as well:
Ready to create ads for your book and submit them for moderation and approval?
NOTE: We’re always working to improve the customer experience on Amazon and that can result in frequent policy changes. Please check this guide periodically, as well as our Book Advertising Guidelines and Acceptance Policies, for the most up-to-date information—and note that it’s possible for older advertising campaigns to become noncompliant in the future.