Advertising solutions
for KDP authors

Drive sales and increase catalog visibility

Why advertise your books?

Whether you’ve published one title or thousands, Amazon offers unique advertising solutions for the books category.

With Amazon Advertising, you can:
  • Promote your titles alongside similar books and authors
  • Drive sales of new releases as soon as they publish
  • Run backlist campaigns to attract new readers
  • Target by related genres, titles and authors
  • Reach readers in multiple marketplaces


Amazon Advertising offers three ad types for KDP authors to help you meet your objectives.

Sponsored Products
(all countries)

Help increase your title’s visibility in shopping results and related product detail pages with keyword and product targeted ads.

Sponsored Brands
(select countries)

Drive awareness and discovery of your book collections and brand as an author when you have 3 or more eligible titles on your KDP bookshelf.

Lockscreen Ads
(US only)

Build recognition of your
titles with interest-targeted
ads on Kindle E-readers
and Fire tablets.

Review our Book Ads Acceptance Policy to find out if your books are eligible to advertise.

Countries where Amazon Advertising is available for KDP authors

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG

Getting started

Check out these resources to help you create book ads with Amazon Advertising.

Getting started webinar

In this recorded webinar, learn how our self-service advertising solutions can help you promote your books to a relevant audience and inspire reader loyalty.

Getting started guide

This guide gives a brief overview of the ad types available, best practices for book advertisers, and answers to frequently asked questions.

Sponsored ads course

This free course for KDP authors on the learning console can help you learn about sponsored ads at your own pace and on your own schedule.

Keyword strategy guide

This guide helps new and returning advertisers discover which keywords will help reach the right readers for their books.

Book advertising case study

How author A.G. Riddle sold 2M+ books on Amazon

A.G. Riddle spent two and a half years writing his first novel, The Atlantis Gene. Over two million copies later, his story is not only one of emerging author success, but one demonstrating the value of Amazon Advertising.

Read more

Spotlight on advertising reports

Amazon Advertising reports for book advertising

Gather insights from advertising reports to review your campaign performance and understand what book title and keyword mix helps reach your business goals.

Read more

Ready to get started?

Go to your KDP Bookshelf to select the title you wish to advertise.