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Advertising solutions
for KDP authors

Drive sales and increase catalog visibility

Why advertise your books?

Whether you’ve published one title or thousands, Amazon offers unique advertising solutions for the books category through Amazon Advertising.

With Amazon Advertising, you can:
  • Promote your titles alongside similar books and authors
  • Drive sales of new releases as soon as they publish
  • Run backlist campaigns to attract new readers
  • Target by related genres, titles and authors
  • Reach readers in multiple marketplaces


Amazon Advertising offers two ad types for KDP authors to help you meet your objectives.

Sponsored Products

Help increase your title’s visibility in search results and related product detail pages with keyword and product targeted ads.

Lockscreen Ads

Build recognition of your titles with interest-targeted ads on Kindle E-readers and Fire tablets.

Review our Book Ads Acceptance Policy to find out if your books are eligible to advertise.

Getting started

Check out these videos and guides to help you create book ads with Amazon Advertising.

Advertising for books

This video will teach you all about Amazon Advertising, including what we offer, how it can work for book advertisers, and how to get started creating ads.

Getting started guide

This guide gives a brief overview of the ad types available, best practices for book advertisers, and answers to frequently asked questions.

Keyword strategy guide

This guide helps new and returning advertisers discover which keywords will help reach the right readers for their books.

Book advertising case studies

A case study in book advertising

A.G. Riddle spent two and a half years writing his first novel, The Atlantis Gene. Over two million copies later, his story is not only one of emerging author success, but one demonstrating the value of Amazon Advertising.

Read case study