One creative.
Endless possibilities.
AI creative solutions
Experience AI that can enhance your ad creative across the entire marketing funnel.
Featured AI creative solutions
Our AI solutions are seamlessly integrated within the ad console, Amazon DSP, and API workflows, allowing you to efficiently scale creative development. This reduces creative friction so you can focus on engaging shoppers with your brand voice and messaging.
AI creative studio
Our centralized AI capabilities can help you self-serve all of your brand's creative needs within one experience.1
Image generator
Create custom lifestyle imagery, regardless of design expertise or resources. With image generator, produce and refine lifestyle creatives using short text prompts and themes relevant to your needs.2
Video generator (beta)
Using a single product image, Video generator leverages AI to curate custom, ad-ready videos that can bring your products to life in a matter of minutes, and at no additional cost for Sponsored Brands video campaigns.3
Audio generator
This free tool can help brands develop engaging, interactive audio ad creative in minutes.
Through the Amazon DSP, enter an ASIN and you can produce 10- to 30-second audio that prompts customers to “add to cart.” Customize your ad by changing the copy, selecting the tone, speaker voice, and background music.4
Our approach to AI-powered creative tools
Imagine the possibilities
Through our generative AI-powered creative solutions, we aim to empower advertisers of all sizes to tell engaging stories while maximizing productivity.
That’s why we’re scaling our AI creative solutions across the marketing funnel to help you reach relevant audiences faster and more efficiently.
Helping customers create and scale
Learn how Amazon Ads Partner, Trellis, uses Image generator to help selling partners launch effective campaigns in minutes.
The impact of AI-generated creative
Brands that integrate AI-powered creative solutions unlock significant advantages in campaign scale, efficiency, and performance.
5X
On average, brands that used AI-powered creative solutions advertised five times more products and used twice as many images per advertised product compared to those that did not. This allowed brands to expand campaigns and experiment with new strategies.5
+6%
On average, advertisers saw a +6% higher Return on Ad Spend (ROAS) on Sponsored Brands campaigns that used AI-generated images compared to Sponsored Brands campaigns without AI-generated images.6
4%
Advertisers who began using Image generator on Sponsored Brands saw over a 4% lift in sales on average post-adoption versus those that did not.7
360 degrees of creativity at your fingertips
Sources:
1 Available in beta for all U.S. advertising accounts.
2 Available in Sponsored Brands, Sponsored Display, and Amazon DSP in the following countries: United States*, Canada*, Mexico*, United Kingdom*, Germany*, France*, Italy*, Spain*, India*, Japan, Australia, Sweden, Netherlands, Poland, and Belgium [*restricted product categories include: Alcoholic beverages, Apparel, Baby Products, Personal Health & Sexual Wellness Products, Financial Products, and Smoking/Tobacco Products]. Also available for U.S. only as a standalone tool under “Creative Tools” in the Ads Console and within Stores and Posts.
3 Available for U.S. Sponsored Brands Video (SBv) campaigns in the following product categories: Home, Beauty, Drugstore, Kitchen, Lawn and Garden, and Personal Computer.
4 Available in beta for adverisers in the Amazon DSP for both self-service and managed-service campaigns, within the U.S.
5 Amazon internal, U.S., Jan. - Sept. 2024
6 Amazon internal US, Oct. 1 - Dec. 31, 2024.
7 Amazon internal, US, Oct. 2023 - Oct. 2024