Unleash your creative vision
AI creative solutions
Experience AI that can enhance your advertising assets, including our new Creative Agent—a conversational tool powered by your retail signals.
Featured AI creative solutions
Our AI solutions are seamlessly integrated within the ad console, Amazon DSP, and API workflows, allowing you to efficiently scale creative development. This reduces creative friction so you can focus on engaging shoppers with your brand voice and messaging.
Introducing Creative Agent
Creative Agent is an agentic AI tool that powers your campaign production. It conducts product and audience research, brainstorms ideas, develops creative concepts in a storyboard format, and produces compelling full-funnel campaigns including display, Sponsored Brands video, online video, audio, and Streaming TV ads.1
This tool is currently in open beta and only available for U.S. advertisers.
Amazon Ads account login required.
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Supercharged inspiration
We’re scaling our AI creative solutions across the marketing funnel to help you reach relevant audiences faster and more efficiently.
Real world results
Bird Buddy harnessed Creative Agent to create a last-minute Father's Day ad, outperforming their other campaigns.
Imagine the possibilities
Through our generative AI-powered creative solutions, we aim to empower advertisers of all sizes to tell engaging stories while maximizing productivity.
Helping customers create and scale
Learn how Amazon Ads partner Trellis uses Image Generator to help selling partners launch effective campaigns in minutes.
The impact of AI-generated creative
Brands that integrate AI-powered creative solutions unlock significant advantages in campaign scale, efficiency, and performance.
+10.3%
On average, advertisers saw a +10.3% higher return on ad spend (ROAS) on Sponsored Brands campaigns that used AI-generated images compared to Sponsored Brands campaigns without AI-generated images.6
5x
On average, brands that used AI-powered creative solutions advertised five times more products and used twice as many images per advertised product compared to those that did not. This allowed brands to expand campaigns and experiment with new strategies.7
+10%
On average, advertisers who began using Sponsored Brands Image generator had 10% more sales per advertiser, one month after adoption.8
Additional AI resources
360 degrees of creativity at your fingertips
Sources:
1 Creative Agent is available to advertisers in the United States.
2 Image Generator is available in Australia, Belgium, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, Spain, Sweden, UK and USA
3 Video Generator is available for Sponsored Brands video in Ads console under Creative Studio in the following countries: United States, Canada, France, Germany, India, Italy, Mexico, Spain and United Kingdom. In the United States, it can also be accessed in Sponsored Ads campaign manager.
4 Available in beta for all U.S. advertising accounts.
5 Creative Studio is available in the following countries: United States, Canada, Mexico, Brazil, United Kingdom, Germany, France, Italy, Spain, and India
6 Amazon internal US, Apr 1–Jun 30, 2025.
7 Amazon internal, US, Jan–Sept 2024.
8 Amazon internal, US, Apr 1–May 31, 2025.