Amazon Ads

Ads that work as hard as you do

Ready to meet audiences where they shop, read, listen, and watch? Learn how you can connect with customers in the places they love to be.
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Let's set sail for Cannes Lions

Join us June 19–23 at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.

Achieve your business goals

Explore these easy-to-use solutions to help you accomplish your objectives.

Meet display ads

Drive sales by engaging and re-engaging with shoppers, anywhere they spend their time, with our display ads that can run across Amazon properties, Amazon device screens like Fire TV, Fire tablet and Echo Show and premium third-party content.

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Meet video ads

Reach a leaned-in audience at scale with engaging Streaming TV and online video ad solutions. Connect with customers in Streaming TV exclusive originals on Amazon Freevee, livestreamed entertainment on Twitch, live sports including Thursday Night Football, top TV and network broadcaster apps and Fire TV Channels or run your in-stream and out-stream video ads on Amazon-owned sites and across the web on leading third-party publisher sites.

  • Missed Amazon Upfront?

    You can watch our entire debut upfront presentation on demand to learn about the forthcoming content that can help your brand connect with customers.

    Learn more. Go further.

    See how we can help your brand reach new heights.

    About us icon

    Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

    Product announcements icon

    As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

    Insights icon

    Take a deep dive into our courses, case studies, guides, and research to enhance your advertising strategy.

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    Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders.

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    Want to help grow your business? Browse our library of free courses for all levels of advertisers.

    Amazon Ads FAQ

    Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.

    What is Amazon Ads?

    Amazon Ads offers a range of products and information to help achieve advertising goals for registered sellers, vendors, book vendors, Kindle Direct Publishing authors, app developers, and/or agencies. (Refer to each product’s page for eligibility criteria.) With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time.

    How does Amazon Ads work?

    To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.

    Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

    How much do Amazon Ads solutions cost?
    • Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
    • The cost of display ad and video ad campaigns can vary depending on format and placement.
    • Audio ads are sold on a cost-per-mille basis.
    • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
    • You can create a Store for free.
    What kind of reports are available to help measure my return on investment?

    Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.

    How do you optimize ads on Amazon?

    Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses, and dive deep in our library of resources.

    How do you sell books with Amazon Ads?

    With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.