This award celebrates partners who set new standards in full-funnel marketing excellence. We're seeking entries that demonstrate mastery in implementing sophisticated, multi-stage advertising strategies. Winners will prove how their strategic connection of every customer journey stage - from awareness through to purchase and loyalty - delivers outstanding client success.

This award celebrates partners who create powerful brand stories that transform perceptions and build emotional connections through Amazon Ads - from sellers on our store to brands reaching customers across Amazon and premium apps and websites. Winners will demonstrate how exceptional creativity and innovative storytelling bring campaign objectives to life, delivering measurable impact through our brand building solutions.

This award celebrates partners who masterfully execute Amazon Ads campaigns during key moments - from Prime Day and Black Friday to holidays, sporting events, and category peaks. Winners will demonstrate strategic excellence across pre-event, peak, and post-event phases, showing how they maximized opportunities during crucial periods while building lasting customer value.

This award celebrates partners who help ambitious brands increase their presence and challenge category leaders using Amazon Ads. Winners will demonstrate how smart strategy and efficient resource use helped a brand strengthen their position within their category. Showcase how you helped a brand punch above its weight through innovative, cost-effective use of Amazon Ads solutions.

This award celebrates partners who develop innovative, scalable technology solutions that transform how advertisers succeed using Amazon Ads. We're looking for submissions that showcase how sophisticated use of APIs, automation tools, and advanced integrations addresses critical business challenges while creating new opportunities for growth.

This award celebrates partners who successfully guide clients' growth into new international markets using Amazon Ads. We're looking for campaigns that showcase strategic planning and innovative use of Amazon Ads solutions to help a brand scale from their existing market or markets into at least two or more countries across different regions, demonstrating both brand building and performance success internationally.

This award celebrates partners who harness Amazon Ads' AI solutions to solve advertising challenges. Whether making creative development more efficient through AI Creative Studio, optimizing campaigns with Performance+, or improving addressability through Ad Relevance, winning entries will demonstrate how AI adoption delivers both productivity gains and better advertising outcomes.

This award celebrates partners who excel at sophisticated performance optimization through Amazon's advertising solutions. We're seeking entries that showcase how strategic use of Amazon Marketing Cloud and DSP enables powerful strategies across Amazon and premium apps and websites. Show us how you've helped advertisers unlock new opportunities and scale their reach and drive performance.

Xnurta won the Beyond the Funnel Innovation (Americas) Award for their approach to Greenworks’ digital marketing strategy. As a leader in cordless outdoor power-equipment in the highly abundant U.S. market, Greenworks needed help effectively educating shoppers on their diverse product offerings. The brand turned to Xnurta to revitalize their video ads strategy. Xnurta used insights from AMC to develop a strategic, full-funnel video ad campaign that reached customers at every stage of their journey. Over four months, they gradually increased video ad budgets, refined engagement strategies, and diversified video content across Sponsored Brands, Streaming TV, and video ads. Thanks to Xnurta, Greenworks boosted detail page views by over 17%, increased branded search terms by more than 20%, and grew new-to-brand (NTB) purchases by over 10%.

Havas Market helped Viatris shift their sales strategy for CB12 mouthwash on Amazon. To help CB12 keep pace with the rapidly evolving health care category, Havas Market developed a comprehensive strategy to drive demand and engage new customers, using AMC insights to guide their decision-making. Their approach featured a cross-channel campaign that scaled across a diverse range of formats, including Sponsored Brands, Sponsored Products, Prime Video, and Streaming TV. This 360-degree strategy transformed CB12’s market presence over eight months. They optimized pay-per-click campaigns, remarketing to similar product detail pages and high-performing shopping queries, and used Amazon DSP to reach new audiences. Havas Market further boosted results with Prime Video ads and used proprietary audience insights to engage high-potential customers. This strategy delivered a 147% year-over-year (YoY) uplift in Amazon sales and earned Havas Market the 2024 Beyond the Funnel Innovation (EMEA) Award.

Atom11 helped Kreo successfully break into the highly brand-conscious gaming category in India, winning the 2024 Beyond the Funnel Innovation (APAC) Award. Despite increased ad spend, Kreo’s growth had stalled, requiring a new approach. Atom11 crafted a comprehensive three-phase strategy. First, to drive visibility, they used Sponsored Brands video ads and Brand Stores to highlight Kreo’s unique offerings and capabilities. Next, they drove consideration by using Amazon DSP and Sponsored Brands video to direct engaged shoppers to Kreo’s product detail pages. The final phase of their approach was to engage gaming-enthusiasts in India through Amazon miniTV. Within nine months Kreo achieved a 93% overall brand search term uplift, a 566% revenue increase, and a 95% improvement in return on ad spend (ROAS), thanks to Atom11’s carefully planned strategy and expert integration of Amazon Ads solutions.

Megababe Beauty—a brand striving to normalize “taboo” body issues with body-positive products—was looking for new ways to engage customers on a limited budget. At the same time, they were operating in a highly sensitive and saturated product space filled with ad restrictions. Flywheel used Amazon DSP, Streaming TV ads, in-market audiences, and custom creatives to connect with new audiences and convert them into NTB customers. They implemented a strategic keyword strategy and, during Prime Day, amplified their efforts by increasing budgets and focusing on both upper- and lower-funnel tactics. Their creative full-funnel approach successfully drove a 533% increase in attributed sales, a 51% increase in ROAS YoY, and a 24% increase in NTB purchases. Flywheel is the winner of the 2024 Challenger (Americas) Award for their creative full-funnel strategy.

Tambo won the 2024 Challenger (EMEA) Award for their work with Curél, a Japanese skin-care brand from Kao entering the U.K. market with low brand awareness and tight budgets. Tambo developed a full-funnel strategy based on Curél’s strong customer reviews, prominently featuring them in creative campaigns across various Amazon Ads formats. They used Fire Tablet ads for top-of-funnel reach, Amazon Publisher Direct and Amazon DSP for upper-funnel impressions, and a mix of Sponsored Products, Sponsored Brands, and Sponsored Display ads for mid- and lower-funnel conversions. Additionally, Tambo used AMC to create custom audiences and gain valuable insights, optimizing their campaign performance throughout the crucial Q4 period. Over three months, thanks to Tambo’s insights and strategy, Curél achieved 52% YoY sales growth and a 190% increase in branded search terms.

Commercify360 won the 2024 Challenger (APAC) Award for their insight-driven approach to SkinInspired’s growth strategy. It was a challenge for the premium beauty brand to reach new customers in India, a saturated market for beauty where 80% of shoppers rely on Amazon for product discovery. With limited insights, technology, and resources, they needed a campaign to boost awareness, drive sales, and retain customers. To address their challenges, Commercify360 conducted thorough product research with in-house technology, Amazon Advertising reports, and Brand Analytics. From this, they enhanced the brand’s product listings with captivating imagery, compelling copy, and exceptional ad content to elevate SkinInspired’s positioning. Commercify360 used AI-powered bidding from Amazon and keyword optimization to scale campaigns, and Amazon Sampling to engage new customers and boost the brand’s organic visibility. Thanks to these efforts, SkinInspired saw a 667% spike in total sales, a 1,290% improvement in NTB customers, and a 14% reduction in advertising cost of sales (ACOS).

Adbrew’s blueprint for Encasa’s worldwide growth showcased their mastery of navigating diverse geographies, earning them the 2024 Global Expansion Award. The renowned kitchen brand partnered with Adbrew to manage over 8,000 SKUs across 11 market segments in 3 regions, as they sought to enter new locales like Japan, Sweden, and the Netherlands. Adbrew used AMC and Amazon Ads API to gain valuable insights, crafting strategies based on each locales’ unique needs. In India, their insight-driven approach identified top sellers for aggressive scaling. Across the U.S. and EMEA, Adbrew focused on building brand awareness through Sponsored Brands and Sponsored Display ads. In Japan, Adbrew used localization insights to adapt Encasa Home’s listings and creatives. While in Sweden and the Netherlands, they implemented campaigns to drive visibility and sales. Adbrew’s efforts led to Encasa Home’s share of voice in India rising by 13%, and their total sales in Japan, Sweden, and the Netherlands increasing by 86%, 38%, and 49%, respectively.

Xnurta is the winner of the 2024 Technology Innovation Award for their AMC Hub, which empowers brands and agencies to effortlessly unlock AMC insights. Xnurta's AMC Hub features a no-code, drag-and-drop interface through which users can access key capabilities like multitouch attribution, custom audience creation, and path-to-conversion analysis. Since its inception, AMC Hub has facilitated the creation of over 900 AMC instances and connected more than 1,000 Amazon DSP advertisers with over 800 sponsored ads shops. Brands like Goal Zero use the AMC Hub to gain comprehensive attribution insights and create high-converting audiences without requiring deep technical expertise. This led to over 30% growth in Amazon sales YoY, a 20% improvement in total ACOS, and a 16% increase in Amazon shopper reach—all achieved over a four-month period.

Flywheel won the Creative Effectiveness Award for ZOA Energy’s Big Dwayne Energy campaign, featuring cofounder Dwayne “The Rock” Johnson. As a newcomer in the crowded energy drink category, scaling upper-funnel tactics while maintaining efficiency was a crucial challenge for ZOA Energy. Flywheel rose to the occasion with a winning strategy centered around ZOA's Big Dwayne Energy creative concept. This featured a 30-second hero spot where everyday people transformed into The Rock after drinking ZOA. Flywheel also utilized two 15-second ads to reach specific audiences, like working moms. The partner implemented a multifaceted media approach, using Prime Video and Streaming TV ads to reach relevant audiences. Flywheel further used AMC to track performance across online and offline sales. This creative campaign helped ZOA Energy boost impressions by 163%, branded search terms by 72%, and conversion rates by 103%—resulting in a 46% increase in NTB customers.

Marshall helped to reintroduce and build Kenmore’s presence on Amazon. They faced the challenge of establishing a new customer base and reengaging loyalists in the abundant home appliance market. So, Marshall used Sponsored Products investments across Kenmore’s entire product range to boost discoverability and engage new customers, driving browse traffic to the brand’s listings. Then, they used Amazon DSP to reach shoppers where they spend the most time; this not only reached new audiences, but it also reengaged existing customers. At the same time, they optimized campaigns using Amazon Marketing Stream. Within one month, Kenmore achieved a 720% YoY increase in total sales, with 75% coming from NTB customers. Over six months, Kenmore generated 61 million impressions. Thanks to this brand revival strategy, Marshall is the winner of the 2024 New Brand Architect Award.