Welcome to the Amazon Ads Partner Awards

Xmars won the Beyond the Funnel Innovation (Americas) Award for their approach to Greenworks’ digital marketing strategy. As a leader in cordless outdoor power-equipment in the highly abundant U.S. market, Greenworks needed help effectively educating shoppers on their diverse product offerings. The brand turned to Xmars to revitalize their video ads strategy. Xmars used insights from AMC to develop a strategic, full-funnel video ad campaign that reached customers at every stage of their journey. Over four months, they gradually increased video ad budgets, refined engagement strategies, and diversified video content across Sponsored Brands, Streaming TV, and video ads. Thanks to Xmars, Greenworks boosted detail page views by over 17%, increased branded search terms by more than 20%, and grew new-to-brand (NTB) purchases by over 10%.

Amerge

Amerge has been named a finalist for the 2024 Beyond the Funnel Innovation Award for their exceptional work in helping Earth Rated maintain their status as a top-selling brand on Amazon. Earth Rated, a provider of dog products like toys and waste bags, needed to preserve customer loyalty and recognition after a rebrand in mid-2023. They also needed to drive awareness and sales for a new product line launching in Q4 2023. Amerge implemented a holistic strategy that combined Amazon DSP online video ads for brand awareness, while using Streaming TV campaigns for the product launch, to both loyal and new-to-brand customers. Their approach yielded impressive results with significant improvements in organic search rankings, video engagement, and overall sales growth.

Havas Market helped Viatris shift their sales strategy for CB12 mouthwash on Amazon. To help CB12 keep pace with the rapidly evolving health care category, Havas Market developed a comprehensive strategy to drive demand and engage new customers, using AMC insights to guide their decision-making. Their approach featured a cross-channel campaign that scaled across a diverse range of formats, including Sponsored Brands, Sponsored Products, Prime Video, and Streaming TV. This 360-degree strategy transformed CB12’s market presence over eight months. They optimized pay-per-click campaigns, remarketing to similar product detail pages and high-performing shopping queries, and used Amazon DSP to reach new audiences. Havas Market further boosted results with Prime Video ads and used proprietary audience insights to engage high-potential customers. This strategy delivered a 147% year-over-year (YoY) uplift in Amazon sales and earned Havas Market the 2024 Beyond the Funnel Innovation (EMEA) Award.

Adbrew

Adbrew, a 2024 Beyond the Funnel Innovation finalist, helped Indian beauty brand RENEE Cosmetics overcome low brand awareness, fierce competition, and rising customer acquisition costs—all of which hindered their sales growth and ability to reach new shoppers. By implementing a full-funnel advertising strategy, they enhanced RENEE’s brand awareness through Sponsored Brands, Amazon DSP, and top-of-search campaigns. Adbrew also helped RENEE efficiently expand into new product categories by creating a scalable campaign structure and using AI-powered engagement. Additionally, they reallocated budgets away from branded keywords and toward acquiring new-to-brand customers. Adbrew increased new-to-brand users and boosted ad-driven sales, solidifying RENEE’s position in the competitive beauty category.

ChannelMen

ChannelMen transformed Neeskens brand, JBL Car Audio’s minimal presence on Amazon in Europe into a thriving business, earning them a 2024 Challenger Award spot. The brand faced intense competition from premium brands as well as supply chain continuity issues and a lack of insights for accurate forecasting—all of which complicated their path to growth. To overcome these challenges, ChannelMen used Amazon Vendor Central and a network of national distributors to help create a robust distribution network. The partner also used Sponsored Brands, Sponsored Products, and Sponsored Display ads to increase visibility and drive sales. As a result, JBL Car Audio increased brand visibility, search dominance, and overall sales, establishing a thriving presence on Amazon in Europe.

Adbrew

Adbrew helped child safety brand BabyPro navigate a highly competitive market on a limited budget, earning themselves a finalist spot for the 2024 Challenger Award. Adbrew allocated funds to Sponsored Brands and Sponsored Display campaigns to build brand awareness and recall, while closely monitoring campaign performance to optimize bids and placements. Using their adtech platform, Adbrew analyzed shopper engagement trends hour by hour and implemented intraday ad optimization. Thanks to this comprehensive approach, BabyPro grew ad-attributed sales and increased their share of new customers within the category.

Adbrew’s blueprint for Encasa’s worldwide growth showcased their mastery of navigating diverse geographies, earning them the 2024 Global Expansion Award. The renowned kitchen brand partnered with Adbrew to manage over 8,000 SKUs across 11 market segments in 3 regions, as they sought to enter new locales like Japan, Sweden, and the Netherlands. Adbrew used AMC and Amazon Ads API to gain valuable insights, crafting strategies based on each locales’ unique needs. In India, their insight-driven approach identified top sellers for aggressive scaling. Across the U.S. and EMEA, Adbrew focused on building brand awareness through Sponsored Brands and Sponsored Display ads. In Japan, Adbrew used localization insights to adapt Encasa Home’s listings and creatives. While in Sweden and the Netherlands, they implemented campaigns to drive visibility and sales. Adbrew’s efforts led to Encasa Home’s share of voice in India rising by 13%, and their total sales in Japan, Sweden, and the Netherlands increasing by 86%, 38%, and 49%, respectively.

Adbrew

2024 Technology Innovation Award finalist Adbrew developed a campaign management solution for Amazon Ads that uses AI-powered automation to address a key pain point: the lack of strategic control and differentiation when managing campaigns. The solution offers flexibility in campaign design, keyword identification, and control with customizable automation. By providing a competitive advantage through customized strategies and faster campaign starts, Adbrew helped K2 Health Products quickly launch campaigns and achieve incremental sales with minimal effort.

Envision Horizons

When Kopari wanted to expand their catalog into the competitive sunscreen category, Envision Horizons—a 2024 Creative Effectiveness finalist—helped them drive brand awareness and revenue. To drive brand awareness and revenue during the peak sun season, the partner focused on crafting short, impactful Sponsored Brand video ads that showcased the benefits of Kopari’s SPF products. Envision Horizons demonstrated that brands don’t need expensive creative content to succeed on Amazon. This performance-driven campaign helped Kopari achieve remarkable results, including heightened brand awareness, deeper customer engagement, and substantial revenue growth.

Cartograph

Luxury skin care brand Nécessaire launched on Amazon in February 2023 and needed a way to take advantage of Prime Day without taking sales away from their DTC channel. 2024 New Brand Architect finalist Cartograph employed a three-phased approach: first, they used Amazon DSP to engage in-market audiences to build a top-of-funnel pool of potential customers; second, they used first-party insights to reach shoppers more likely to convert on Amazon versus the brand’s DTC site; and third, on Prime Day itself, they ran ads to engage these customers and offer Prime-exclusive discounts. Thanks to this strategy, Nécessaire increased daily sales on Prime Day and improved their category ranking.

Ad Advance

Ad Advance deployed a full-funnel approach to help Tru Niagen draw potential new customers by spotlighting key products and employing a tentpole strategy to improve their visibility during promotional events like the Homepage Takeover. Throughout the campaign, they relied on Amazon Marketing Cloud insights to learn more about the customer journey and optimize each touchpoint. As a result, Tru Niagen’s total sales increased by 40%, and new-to-brand orders jumped by 93%. For their data-driven success, Ad Advance wins the 2023 Americas Performance Award.¹

Incrementum Digital

Niche clothing brand Thermal J was facing a flurry of challenges. Incrementum Digital, a finalist for the 2023 Americas Performance Award, launched a multilayered strategy to maximize Thermal J’s online presence, optimizing the brand’s listings, expand their micro-influencer partnerships, and driving exposure.

Looking to distinguish itself in a world saturated with budget alternatives, wellness brand Therabody turned to the winning combination of Momentum Commerce and Ampd. The duo are finalists for the 2023 Americas Performance Award thanks to their innovative partnership and approach to showcasing the brand’s premium products, especially TheraFace. Their efforts redefined Therabody’s Amazon presence, setting a fresh tone for health and wellness campaigns and helping the brand drive performance in a crowded space.

Learn more about Momentum Commerce and Ampd

¹Ad Advance, US, 1/1/23-3/31/23, n= 225,530,090 impressions, 24,346,102 unique reach

Global Overview

In 2022, Global Overview helped natural nut-butter brand Pip & Nut recover after they experienced a dip in sales. Global Overview stepped in with a transformative remedy by introducing Sponsored Display and Sponsored Brands video to increase category and new-to-brand (NTB) traffic and running Amazon DSP campaigns during high-traffic seasonal events. Their efforts helped Pip & Nut achieve an 871% increase in total ad-attributed NTB customers, a 117% boost in product cost of goods sold (PCOGS), and a 132% growth in repeat purchases. In recognition of how masterfully they helped Pip & Nut navigate a challenging transition, Global Overview is walking away with the 2023 EMEA Performance Award.²

Unicorn Orange

Unicorn Orange, a finalist for the 2023 EMEA Performance Award, championed sustainability focused mouth-care company Waken by freshening up their sales strategy. Even after tripling their ad spending, Waken was having trouble breaking through the revenue ceiling, struggling to surpass their ambitious income target. By embracing custom audiences through the Amazon DSP and eye-catching creatives, Unicorn Orange successfully amplified consumers' awareness of Waken’s products while boosting their returns.

When long-established pet food company Purina needed to stretch their budget to reach their lofty sales goals, they reached out to Zenith UK Media — and Zenith UK Media came through. This finalist for the 2023 EMEA Performance Award did away with overly isolated advertising strategies by combining different tactics and establishing impressive yet achievable sales-oriented goals. Purina's sales were boosted thanks to Zenith UK Media's new tricks.

²Global Overview, US, 07-01-2022 to 10/31/2022, n= Sponsored Ads, Impressions: 53,162,546, Clicks: 201,984, DSP Impressions: 91,707,458, Cumulative Reach: 2,403,817, Clicks: 172,248

Adbrew

With an expansive catalog of more than 50,000 SKUs, tough competition from competing brands, and a diminished SOV, lingerie brand Clovia was growing increasingly concerned about finding a path to profitability. Enter Adbrew, winner of the 2023 APAC Performance Award. They organized Clovia’s diverse catalog by grouping similar products, restructured Sponsored Products campaigns to gain better control over bids and budgets, and launched ranking-specific Sponsored Brands campaigns to boost SOV. Their efforts were successful: Clovia’s SOV soared past the category average, with 17.8% and 30.6% growth in repeat and new customer shares, respectively.³

DigitalFirst Inc.

DigitalFirst Inc., a finalist for the 2023 APAC Performance Award, dolled up K-beauty line AGE20’s by Aekyung Industrial Co., Ltd with a flawless fusion of strategic ads and comprehensive marketing. After the release of their hero product on Amazon in Japan, DigitalFirst helped AGE 20’s spread brand awareness by highlighting their higher-value items, which took product sales to stunning new heights.

When Square entered Japan, they faced a dual challenge: The point-of-sale category was new to Japan, and — even more importantly — absent on Amazon. 2023 APAC Performance Award finalist LSM Global saw this not as an obstacle but as an opportunity to build awareness for the category as well as for Square’s products. Through a balance of sponsored ads and engaging brand store experiences, LSM Global elevated Square Japan’s payment systems, garnering attention and powering sales.

³Adbrew, IN, 11/1/22 - 4/30/23, n = 98,86,74,600 impressions, 99% increase in NTB sales

Lab 916

Lab 916, winner of the 2023 Americas Challenger Award, skilfully guided the KOBO soy-candle brand to bright success. Faced with a tight deadline and a lean budget, Lab 916 enhanced KOBO’s listings with unique images and keyword-rich content, created an eye-catching Store, and launched Sponsored Products ads, followed by Sponsored Brands ads after the Store was live. Their tactical approach sparked a total of $107,132 in sales from a mere $5,098 ad spend, and achieved an ACoS of 11.9% and total ACOS of 4.5%. Lab 916’s strategy surpassed KOBO’s targets, illuminating a path to victory.⁴

Incrementum Digital

A finalist for the 2023 Americas Challenger Award, Incrementum Digital transformed healthcare brand Gencare's approach to their Amazon strategy. Faced with competition from larger corporations, Incrementum Digital wielded the power of insights and precise timing to help optimize Gencare’s budgets and maximize sales. Incrementum Digital’s touch on Gencare’s listings paved the way for a successful campaign, yielding a marked increase in conversion rate and average order value.

Health brand Welly was making a name for itself — but slowly. Tinuiti, a finalist for the 2023 Americas Challenger Award, was tasked with optimizing Welly’s advertising strategy. Tinuiti thoughtfully prioritized and reimagined Welly’s campaign tactics amid a significant year-over-year budget cut. Their impressive strategy met Welly’s targets and then exceeded all expectations, turning a tight budget into a successful opportunity for growth.

⁴Lab 916, US, 11/1/22 - 4/30/23, n= 2,557,258 Impressions and 6,073 Clicks

Venture Forge

For adding its own special sauce to ZENB’s pasta product, Venture Forge wins the 2023 EMEA Challenger Award. ZENB had a bold mission: spice up the traditional pasta sector with their gluten-free yellow-pea alternative while also maintaining a limited budget. Venture Forge shaped a recipe for success, employing Sponsored Display to run ads to reach gluten-free shoppers, Sponsored Brands video to serve custom video content tailored to product-specific keywords, and Sponsored Brands ads with custom messaging and imagery to explain ZENB’s unique product. Thanks to Venture Forge’s strategy, sales surged by 355%, and the hero product secured the No. 2 spot on Amazon’s best-seller list for pasta during the campaign period.⁵

Adbrew and Seller Presto

Adbrew and Seller Presto, finalists for the 2023 EMEA Challenger Award, brought their combined might to the aid of fitness brand LEAN with Lilly and its new supplement, Daily Superfood Greens. This young company was working to stand out on Amazon but faced strong competition from established brands. Adbrew and Seller Presto used strategic keyword targeting and monitoring to transform the supplement industry for LEAN with Lilly, helping them grow their customer base despite a broad field of strong competitors.

Learn more about Adbrew and Seller Presto

EMEA Challenger Award finalist Tambo came up with a fresh, compelling strategy to make a name for oat milk brand Califia Farms, despite the challenge of well-known players with big budgets in the British plant-based milk space. By prioritizing prominence through high-visibility keywords, Califia Farms strengthened their category position and even reached bestseller status during Veganuary, the UK’s annual plant-food challenge.

⁵Venture Forge, UK, 06/01/23-04/30/23, n= 79,000,000 impressions and 159,000 Page Views

O3M Directional Marketing

When iconic lingerie brand VNH Naidu Hall decided to start selling on Amazon, a one-size-fits-all solution wasn’t going to suffice. To make the most out of a tight budget, optimize their vast product catalog, and increase visibility with their desired audience, they needed a tailored approach. O3M Directional Marketing spun up a masterful strategy, deploying Sponsored Brands and Sponsored Display campaigns to spotlight VNH Naidu Hall’s best sellers and Sponsored Products ads to promote the rest of the brand’s offerings. This approach resulted in a 40% rise in clicks, a 98% boost in orders, and a 23% decrease in ACOS—with O3M Directional Marketing being crowned the winner of the 2023 APAC Challenger Award.⁶

Adbrew and Totalyty

In the saturated snack space, Bounce was hungry for a fresh take that would elevate their sales and increase return on ad spend (ROAS). Working together, Adbrew and Totalyty (finalists for the 2023 APAC Challenger Award) stirred up a mix of precise, metrics-driven and restructured campaigns to reposition the low-carb snack brand and transform Bounce’s Amazon footprint.

Learn more about Adbrew and Totalyty

The magic of toys like Barbie and Hot Wheels is timeless, but Mattel faced a timely challenge: a strategic partner to help navigate Prime Day 2022. IPG Mediabrands Retail Media, a 2023 APAC Challenger Award finalist, came to the forefront, adjusting budgets and optimizing campaigns. Their approach turned the game around for Mattel, helping the toy brand achieve their best-ever Prime Day.

⁶O3M Directional Marketing, IN, 3/1/23-3/30/23, n= 9190 clicks

Podean

Having achieved star status in the U.S., makeup brand e.l.f. cosmetics sought to amplify their allure in new global locales—namely, the U.K. and Canada. To successfully expand their presence, Podean introduced a palette of digital strategies. Using Sponsored Brands custom creatives, the partner reinforced e.l.f.’s brand messaging in the U.K. and Canada, building awareness. They also expanded Amazon DSP campaigns to increase visibility and drive traffic across the three target territories. This campaign led to a 167% YoY surge in impressions and a 220% YoY increase in ad-driven revenue in all locales. Thanks to their mastery of global ad artistry, Podean is the proud winner of the 2023 Global Expansion Award.⁷

Wise Commerce

Wise Commerce’s successful collaboration with Sensibo, an Internet of Things (IoT) climate tech brand, is what earned them a spot as a Global Expansion finalist. Sensibo wanted to introduce their climate-control products to homes around the world. To accomplish this, Wise Commerce took an insights-driven approach to build, analyse, and adjust campaigns as they grew — crafting a crisp narrative accompanied by vivid visuals, emphasizing Sensibo’s energy-saving expertise. This narrative demonstrated a great expansion story that amplified Sensibo’s global brand, helping to highlight their commitment to a greener tomorrow.

Luxury denim company G-Star RAW had already established their brand throughout Europe, but when diminishing returns threatened to slow their growth, they brought 2023 Global Expansion finalist IPG Mediabrands Retail Media on board who stepped up to the challenge. They tailored a meticulous, finely tuned strategy for each of G-Star RAW’s European markets, stimulating ad sales and attracting the attention of new-to-brand customers.

⁷Podean, US, UK, CA, 5/1/22-4/28/23, n= +167% YoY Impressions

XMars, powered by SparkXGlobal

Xmars, powered by SparkXGlobal, understands the hurdles facing advertisers and brands: seasonal demand surges, intricate ASIN portfolios, and ever present resource constraints. To overcome this, they developed Smart Creation, a new campaign management solution that incorporates AI Autopilot Integration to quickly plan launches with automated budget, advertising cost of sales, keywords, and bidding recommendations. When Sunnydaze Decor (an importer and multichannel marketer of home decor) needed support, Xmars’s technology helped them achieve impressive results: Using Sponsored Products, Sponsored Display, and the Amazon Ads API, they saw a 408% increase in ad-attributable sales and more than 50,000 hours of campaign management saved in two months. These solutions are why Xmars wins the 2023 Technology Innovation Award.⁸

Adbrew

Pay-per-click software developer Adbrew has cracked the code for precise ad budget allocation, which helped secure them a finalist title for the 2023 Technology Innovation Award. Adbrew’s technology automatically allocates budgets based on real-time metrics, helping companies optimize campaign performance while saving time and resources.

Quartile is a finalist for the 2023 Technology Innovation Award thanks to their partnership with Dr. Squatch. In a world full of established (consumer packaged goods) CPG companies, the personal care brand needed to scale their strategy and distinguish themselves from peers — specifically during peak shopping seasons. With metrics-driven methods and proprietary technology, Quartile helped Dr. Squatch reshape their campaigns, captivate new audiences, and find a golden opportunity in the competitive field.

⁸Xmars, US, 3/01/2023 – 4/30/2023, n= Impression: 288,111,926 (SA+DSP), Clicks: 859,088, DSP cumulative reach: 1,361,296

VMLY&R Commerce and Stackline

Winning duo VMLY&R Commerce and Stackline crafted a General Mills campaign for Earth Month that fostered coveted connections between consumers and nature. They invited viewers to watch curated nature documentaries on Prime Video, running separate campaigns that targeted each stage of the funnel. Fire TV ads were used to spread awareness, while display and custom technologies encouraged conversions via the Amazon DSP. For every hour watched, General Mills donated a dollar to the National Park Foundation (NPF). The campaign bloomed, boasting a 47% sales growth in General Mills products and a $100,000 donation to the NPF—all thanks to 102,000 hours of streamed content. For their ingenuity, VMLY&R Commerce and Stackline win the 2023 Creative Brand Building Award.⁹

Learn more about VMLY&R Commerce and Stackline

Global Overview

Facing stalled sales and low traffic, superfood company Laird needed a new narrative that effectively communicated their brand’s value. Global Overview, a finalist for the 2023 Creative Brand-Building Award, navigated Laird's brand journey to fresher waters. Through strategic budgeting, fresh creatives, and a dual-phase campaign, Global Overview transformed Laird’s Amazon presence, helping them reconnect with customers and foster an increase in sales.

Wunderman Thompson Commerce, a finalist for the 2023 Creative Brand-Building Award, cooked up a fresh look for long-established cat food brand Whiskas as they prepared to launch a reformulated cat food recipe. Wunderman Thompson Commerce designed an enticing brand shop and interactive content to increase awareness, solidify loyalty, and reach new customers. This approach reaffirmed Whiskas’ position as the tastiest and most sustainable choice for feline fine dining.

⁹VMLY&R COMMERCE and Stackline, US, 4/1/2023 - 4/26/202, n= Impressions: >500M, New-to-Brand: >55%, Donations: $100K donation from General Mills to National Park Foundation

iProspect Spain, a Dentsu company

iProspect, part of Dentsu International, takes the prize for the 2023 Creative Brand Building Award for their work with non-endemic advertiser ING Spain. Aiming to reach the elusive attention of younger millennials and Gen Z adults, iProspect created a compelling campaign to launch ING’s Cuenta NoCuenta, a 100% digital bank account. They promoted Nomads, a Prime Video documentary, across Amazon Ads video offerings and a Twitch campaign via Amazon DSP, blending branded content with high-quality audiovisual output. With the ING-produced Nomads at its heart, the campaign sparked over 220,000 visits to the documentary and 912,000 visits to the product landing page, successfully reinforcing ING’s position as a modern digital bank.¹⁰

EssenceMediacom

Travel company TUI was already well-known as a travel, leisure, and tourism company when they asked EssenceMediacom, a 2023 Creative Brand Building Award finalist, to reshape, refine, and expand their narrative. By producing a gastronomic adventure show featuring renowned connoisseurs Fred Sirieix and Jay Rayner, EssenceMediacom intertwined travel and cuisine in a subtle showcase of TUI’s vast travel offerings. That creative touch helped establish TUI as a one-stop shop for five-star getaways.

Non-endemic Amazon advertiser, LG Display, aspired to make their OLED technology the crowning jewel of the premium TV offerings. LG Display turned to Creative Brand Building finalist, DigitalFirst who worked with Amazon’s creative team to craft a strategy that spotlighted LG Display’s offerings while reaching potential OLED TV audiences. Thanks to DigitalFirst, LG Display was able to highlight their expertise and harness insights that drove their sales upward.

¹⁰Iprospect, ES, 9/5/22-11/20/22, n= 98% unique reach