Getting started with Amazon Marketing Cloud

• Amazon’s own advertising solutions like Sponsored Products, Sponsored Brands, and Amazon DSP for display and video ads
• Social media advertising channels
• Search engine advertising
• Display advertising networks and ad exchanges for serving banner ads, rich media ads, and video ads across websites and apps
• Email marketing services like Amazon SES (Simple Email Service) and other third-party email marketing platforms to manage email campaigns
• Mobile advertising networks and platforms for delivering in-app ads and push notifications

So, while AMC itself does not serve ads directly, it acts as a centralized resource to create, manage, and optimize marketing campaigns across these various advertising channels. The ads themselves will appear on the respective channels and websites where the campaigns are deployed.

• Sign up for an AWS account. If you don’t already have one, you’ll need to create an AWS account, which will give you access to AMC and other services.
• Enable AMC. Within the AWS Management Console, navigate to AMC and enable it for your account.
• Integrate insight sources. Connect your existing sources—such as CRM systems, email marketing, and advertising systems—to AMC. This will allow you to consolidate customer insights and interactions from various channels.
• Set up user permissions. Assign appropriate user roles and permissions to your team members who will be working with AMC, ensuring proper access controls and information security.
• Explore the AMC interface. Familiarize yourself with its services, various features, and tools for campaign management, audience segmentation, personalization, and analytics.
• Import customer insights. Import your customer insights into AMC, either through direct uploads or by integrating with your connected sources.
• Create audience segments. Use the segmentation tools to define and create audience segments based on customer attributes, behaviors, and interactions.
• Design and launch campaigns. Utilize the campaign management tools to create and launch marketing campaigns across various channels, such as email, mobile push notifications, and social media.
• Monitor and analyze performance. Track the performance of your campaigns using the built-in analytics tools, monitoring metrics like open rate, click-through rate, conversions, and ROI.
• Optimize and iterate. Based on the campaign performance feedback, use AMC optimization features and machine learning capabilities to refine and continuously improve your marketing strategies.

• Data integration and hygiene: Ensure that you have integrated all relevant insight sources and that your metrics are clean, accurate, and up-to-date. This will enable you to create more precise audience segments and personalized campaigns.
• Audience segmentation: Continuously refine your audience segments based on customer behaviors, preferences, and interactions. Use AMC’s segmentation tools to create granular and dynamic segments for targeted messaging.
• Personalization: Leverage AMC personalization capabilities to deliver tailored content, offers, and experiences to specific audience segments. Personalization can significantly improve engagement and conversion rates.
• A/B testing: Conduct A/B tests to compare the performance of different campaign elements, such as subject lines, content, calls-to-action, and creative assets. Use the insights from these tests to optimize your campaigns continuously.
• Campaign automation: Set up automated campaigns and workflows based on customer behaviors, triggers, and lifecycle stages. This can help you deliver timely and relevant messages without manual intervention.
• Channel optimization: Analyze the performance of your campaigns across different channels (email, social media, display ads, etc.), and allocate your resources and budget accordingly to the channels that drive the best results.

If you have limited experience, contact us to request services managed by Amazon Ads. Budget minimums apply.