AMAZON ADS
PARTNER AWARDS
about partner awards
The premier Amazon Ads recognition programme that celebrates agencies and technology partners who demonstrate excellence in driving advertiser success with Amazon Ads.
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submissions closed
Winners will be announced on 28 September
2026 timeline
12 February
2026 category announcement
16 March
Submissions open
10 April
Submissions closed
18 June
Semi-finalist announcement
17 August
Finalist announcement
28 September
Winner announcement
Recognition at every stage
The Amazon Ads Partner Awards recognise excellence in driving advertiser success. Award-winning partners experience significant business growth, with a 14% increase in both total advertisers and advertiser spend over six months compared to average partner growth.1
All qualified submissions for regional and global awards will be considered for case study development, thought leadership opportunities, and events, regardless of semi-finalist, finalist or winner status.2
Semi-finalists
- Recognised on the Amazon Ads Partner Awards page and across our social media channels.
Finalists
- Featured in the finalist announcement on the Amazon Ads Partner Awards page and social channels.
- Recognised at the Partner Awards reception at unBoxed.
- Awarded an official finalist badge on their Partner Directory page, a physical and digital trophy and a case study published on social.
Winners
- Featured in the winner announcement on the Partner Awards page and social channels.
- Celebrated at the Partner Awards reception at unBoxed.
- Awarded an official winner badge on their Partner Directory page, a physical and digital trophy and a case study published and promoted on the Amazon Ads website.
- Winners also receive exclusive benefits, including a social media video feature and a co-branded thought leadership content opportunity.
Sources
1 Amazon internal, WW, Mar 2024-Apr 2025
2 Please note, these benefits do not automatically apply to country-level award honourees in China, Japan and India. Benefits may vary for Breakthrough Partner winners.
Country-level winners and finalists
Recognising partners based in China, Japan and India who drove standout results for advertisers. Click the names below to learn more about the finalists and winners.
China
Finalists
Breakthrough Partner
Full-Funnel Advertising
Programmatic Optimisation
Technology Innovation
Winners will be announced on 29 September. One winner will be selected per category.
Japan
Finalists
Brand Storytelling
Breakthrough Partner
Full-Funnel Advertising
Programmatic Optimisation
Winners will be announced on 29 September. One winner will be selected per category.
India
Winners
Brand Storytelling
Breakthrough Partner
Full-Funnel Advertising
Programmatic Optimisation
Multiple winners have been recognized in each category, rather than selecting separate finalists and winners.
Regional award finalists
Brand Storytelling
Full Funnel Advertising
Challenger Strategy
Global award finalists
Collaborative Excellence
Shirofune and YOMIURI ARS_A
Tinuiti and Skai
Xnurta and CA Fortune
Technology Innovation
Frequently asked questions, answered
The 2026 partner awards submission window closed on 10 April. We are no longer accepting submissions for the 2026 Partner Awards.
In May, all partners were notified via email whether their entry had advanced to the next round or had not been selected to move forward.
In mid-June, semi-finalists will be published on the Partner Awards homepage. In mid-August, finalists will be announced on the same page.
We will use the information to assess your submission and determine the 2026 finalists and winners. All qualified submissions will be considered for future marketing opportunities, such as case study publications, content opportunities and events.
For partners based in China, Japan and India, we are introducing country-level recognition for select categories, based on entry volume and quality. Partners in these countries who submitted entries for the regional and global categories will automatically benefit from additional chances to win at the local level.
Regional and global award winners will be announced at the Partner Awards reception at unBoxed in September. Country-level award winners in India will be announced online in August. Country-level award winners in China and Japan will be announced online in September.
Advanced partners can submit a story year-round through our Partner Success Stories (PSS) programme via the PSS Hub. Stories submitted through the PSS programme will be considered for case studies, events and thought leadership opportunities, but will not be eligible for the partner awards as our deadline has passed.
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