Amazon Ads

Ads that work as hard as you do

Ready to meet audiences where they shop, read, listen and watch? Learn how you can connect with customers in the places they love to be.
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Learn how to grow your brand with Sailor Plan

Sailor Plan is back. Join us for Season 3 as we focus on the journeys of Chinese brands who are striving to grow their businesses abroad.

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Take the next step with products you can trust

Our ad solutions can help you reach shoppers at key moments with engaging campaigns for businesses of any size and budget.

An image of Amazon Ads products, Sponsored Brands, Sponsored Display, Sponsored TV and audio ads

Take the next step with someone you can trust

We’ve done the research that can prepare you for your next campaign.

Guide

New to marketing your small business?

Here’s what you need to know

In this guide, our tips can help address common questions around email marketing, social media, analytics and how to develop a small-business marketing plan that helps reach consumers.

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Education and inspiration

Make 2024 your biggest year yet with our guides.

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Learn how New Year’s ads can work for your brand.

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See how your brand can reach audiences during Lunar New Year.

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This guide will help you prepare for holiday events across the world.

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Discover how to advertise to customers across the globe, no matter where or what they are celebrating.

Amazon Ads FAQ

Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.

What is Amazon Ads?

Amazon Ads offers a range of products and information to help achieve advertising goals for registered sellers, vendors, book vendors, Kindle Direct Publishing authors, app developers and/or agencies. (Refer to each product’s page for eligibility criteria.) With our insights, reach and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time.

How does Amazon Ads work?

To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.

Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

How much do Amazon Ads solutions cost?
  • Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
  • The cost of display ad and video ad campaigns can vary depending on format and placement.
  • Audio ads are sold on a cost-per-mille basis.
  • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000.
  • You can create a Store for free.
What kind of reports are available to help measure my return on investment?

Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimise and measure marketing strategies.

How do you optimise ads on Amazon?

Amazon Ads can help you optimise your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.

How do you sell books with Amazon Ads?

With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.