Amazon Ads

Ads that work as hard as you do

Ready to meet audiences where they shop, read, listen and watch? Learn how you can connect with customers in the places they love to be.
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Event

Let’s set sail for Cannes Lions

Join us 19–23 June at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.

Drive sales with just a few clicks

Meet Sponsored Products

Sellers with a Sponsored Products campaign that ran for 12 months continuously saw on average an 11.2% higher return on ad spend (ROAS), compared to their ROAS in the first month. 1

Show off your individual products.

Think of this solution as your entry point to Amazon Ads—no experience required.

How it works?

Use automatic targeting to engage relevant audiences.

Help drive sales for best sellers, new launches, latest offers and more.

Don’t sell on Amazon?

You can still advertise with us.

A girl using an ipad

Get $500 in ad credit to help reach Amazon shoppers.

Whether you sell pizzas, cars or theatre tickets; or you offer educational programmes, home repairs or fitness classes—all businesses can start using Sponsored Display today.

Learn more. Go further.

See how we can help your brand reach new heights.

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Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

Product announcements icon

As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

Insights icon

Take a deep dive into our courses, case studies, guides and research to enhance your advertising strategy.

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Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.

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Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

Learning console icon

Want to help grow your business? Browse our library of free courses for all levels of advertisers.

Learn more. Go further.

See how we can help your brand reach new heights.

Product announcements icon

Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

Learning console icon

Want to help grow your business? Browse our library of free courses for all levels of advertisers.

Resources icon

Take a deep dive into our courses, case studies, guides and research to enhance your advertising strategy.

Blog icon

Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.

Webinar icon

Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

Product announcements icon

As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

1 Amazon internal data, WW, 01/06/2019–30/07/2021

Amazon Ads FAQ

Welcome to Amazon Ads. To help you get started, we have answered some of the most frequently asked questions from newcomers.

What is Amazon Ads?

Amazon Ads offers a range of products and information to help achieve advertising goals for registered sellers, vendors, book vendors, Kindle Direct Publishing authors, app developers and/or agencies. (Refer to each product’s page for eligibility criteria.) With our insights, reach and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time.

How does Amazon Ads work?

To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.

Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

How much do Amazon Ads solutions cost?
  • Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning that you pay only when customers click your ad and you control your campaign budget.
  • The cost of display ad and video ad campaigns can vary depending on format and placement.
  • Audio ads are sold on a cost-per-mille basis.
  • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
  • You can create a Store for free.
What kind of reports are available to help measure my return on investment?

Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimise and measure marketing strategies.

How do you optimise ads on Amazon?

Amazon Ads can help you optimise your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our library of resources.

How do you sell books with Amazon Ads?

With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers, wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.