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Missed Amazon’s upfront? Stream the presentation now.

You can watch our entire debut upfront presentation on demand to learn about the forthcoming content that can help your brand connect with customers.

Learn what advertising with us can do for you

Explore these resources to help you grow your business.

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Connect with your customers at the right time with messages that matter.

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Use insights that drive results with customers, on Amazon or wherever they spend time.

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Maximise customer engagement on your website or Brand Store.

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Keep customers coming back and build relations that last.

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Be where the world is watching

Expand your reach with Streaming TV ads that show up in award-winning shows and movies on Prime Video.

Learn more. Go further.

See how we can help your brand reach new heights.

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Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

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As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

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Take a deep dive into our courses, case studies, guides and research to enhance your advertising strategy.

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Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.

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Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

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Want to help grow your business? Browse our library of free courses for all levels of advertisers.

Learn more. Go further.

See how we can help your brand reach new heights.

Product announcements icon

Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

Learning console icon

Want to help grow your business? Browse our library of free courses for all levels of advertisers.

Insights icon

Take a deep dive into our courses, case studies, guides and research to enhance your advertising strategy.

Blog icon

Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.

Webinar icon

Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

Product announcements icon

As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.

1 Amazon internal data, WW, 01/06/2019–30/07/2021

Amazon Ads FAQ

Welcome to Amazon Ads. To help you get started, we have answered some of the most frequently asked questions from newcomers.

What is Amazon Ads?

Amazon Ads offers a range of products and information to help achieve advertising goals for registered sellers, vendors, book vendors, Kindle Direct Publishing authors, app developers and/or agencies. (Refer to each product’s page for eligibility criteria.) With our insights, reach and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time.

How does Amazon Ads work?

To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.

Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.

How much do Amazon Ads solutions cost?
  • Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning that you pay only when customers click your ad and you control your campaign budget.
  • The cost of display ad and video ad campaigns can vary depending on format and placement.
  • Audio ads are sold on a cost-per-mille basis.
  • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
  • You can create a Store for free.
What kind of reports are available to help measure my return on investment?

Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimise and measure marketing strategies.

How do you optimise ads on Amazon?

Amazon Ads can help you optimise your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep into our insights library.

How do you sell books with Amazon Ads?

With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers, wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.