ad products

Launch your first campaign

These four e-learning courses will show you everything you need to get started with Amazon Ads.

Education and inspiration

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Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.

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Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.

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Want to help grow your business? Browse our library of free courses for all levels of advertisers.

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Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace.

Amazon Ads FAQ

Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.

What is Amazon Ads?

Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.

How does Amazon Ads work?

To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.

Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. Contact us to get started.

How do you optimize ads on Amazon?

Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.

How much does Amazon Ads cost?
  • Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
  • The cost of display ad and video ad campaigns can vary depending on format and placement.
  • Audio ads are sold on a cost-per-mille basis.
  • Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000. Contact an Amazon Ads account executive for more information.
  • You can create a Store for free.
What kind of reports are available to help measure my return on investment?

Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.