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Ready to launch a new product? Here’s how to do it right.
If you’re getting ready to sell a new product, we want to help you develop an effective launch strategy to set you up to achieve your goals.
Amazon Ads
Your brand. Their world.
Ready to meet audiences where they shop, read, listen and watch? Start your Amazon Ads journey today by answering four simple questions.
Event
Let’s set sail for Cannes Lions
Join us June 19–23 at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.
Let’s go places, together
Take your brand to the next level with insights and perspectives from Amazon Ads
![{"blocks":[{"key":"132i1","text":"A woman with a tablet","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/guides/Econ_1._TTW_._TTW_.jpg)
Event
Let’s set sail for Cannes Lions
Join us June 19–23 at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.
Real campaigns with real results
See how others have leveraged Amazon Ads to drive results for their clients
Event
Let’s set sail for Cannes Lions
Join us June 19–23 at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.
Let’s go places, together
Take your brand to the next level with insights and perspectives from Amazon Ads
Event
Let’s set sail for Cannes Lions
Join us June 19–23 at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.
Take your brand to the next level
Browse our curriculum of webinars and courses to learn how to best use Amazon Ads solutions.
Article
Campaign optimization for China sellers
Get direct support from Amazon Ads experts
Amazon Ads recently launched a high-quality Chinese-language 1-to-1 ad optimization service, exclusively for China-based sellers. Now, based on your needs and account type, Amazon Ads experts can provide individual support to sellers in China.
Take your brand to the next level
Browse our curriculum of webinars and courses to learn how to best use Amazon Ads solutions.
Event
Let’s set sail for Cannes Lions
Join us June 19–23 at Amazon Port, our destination at the premier creative marketing event, to learn how your brand can make more meaningful customer connections.
Take your brand to the next level
Browse our curriculum of webinars and courses to learn how to best use Amazon Ads solutions.
Guide
You have a story to tell.
Let’s find your readers.
Explore how to better optimize your book advertising campaigns
In this guide, we walk you through how to read your book advertising reports to help shoppers find your titles.
Course
Elevate your advertising skills
Become an expert on Amazon Ads products
Learn how to build and manage your budget across a portfolio of Amazon Ads solutions. By completing this learning plan, you will sharpen skills related to sponsored ads, brand building, Amazon DSP and video ads, as well as better understand how to plan and optimize campaigns, and then measure campaign performance.
Blog
Your brand, where content and commerce meet
Explore the latest Amazon Ads innovations in streaming TV and live sports advertising
In its 2023 NewFronts presentation, Amazon debuted new content and products across Amazon Freevee, Prime Video, Twitch, Fire TV, Amazon Music, Wondery and Amazon Ads.
Blog
Your brand, where content and commerce meet
Explore the latest Amazon Ads innovations in streaming TV and live sports advertising
In its 2023 NewFronts presentation, Amazon debuted new content and products across Amazon Freevee, Prime Video, Twitch, Fire TV, Amazon Music, Wondery and Amazon Ads.
Blog
Your brand, where content and commerce meet
Explore the latest Amazon Ads innovations in streaming TV and live sports advertising
In its 2023 NewFronts presentation, Amazon debuted new content and products across Amazon Freevee, Prime Video, Twitch, Fire TV, Amazon Music, Wondery and Amazon Ads.
Blog
Your brand, where content and commerce meet
Explore the latest Amazon Ads innovations in streaming TV and live sports advertising
In its 2023 NewFronts presentation, Amazon debuted new content and products across Amazon Freevee, Prime Video, Twitch, Fire TV, Amazon Music, Wondery and Amazon Ads.
Advertising 101
Get started with these helpful guides and resources.
Advertising 101
Explore these resources for agencies to learn how to best use Amazon Ads solutions.
![{"blocks":[{"key":"dgtt9","text":"A woman looking at her laptop","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/blog/AmzAd_2019_Family_OpeningPrimeBox_DiningRoom_3078._TTW_.jpg)
![{"blocks":[{"key":"7uqml","text":"A man looking at a laptop","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/guides/Blog_Gaming_1F_1M_40s_home_01_1092x730._TTW_.jpg)
Advertising 101
Explore these resources to learn how to best use Amazon Ads solutions.
![{"blocks":[{"key":"7i3oa","text":"A woman smiling with her tablet","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/e-learning/Australia_1F_20s_lobby-phone_1092x730._TTW_._TTW_.jpg)
![{"blocks":[{"key":"ie4b","text":"A man looking at a laptop","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/guides/abtfst_Thumbnail._TTW_.jpg)
![{"blocks":[{"key":"m7p1","text":"A woman looking at her laptop","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/guides/Europe_2F_50s_home-tablet_1092x730._TTW_.jpg)
Advertising 101
Explore these resources for beginners to learn how to best use Amazon Ads solutions.
![{"blocks":[{"key":"cl126","text":"A woman looking at her laptop","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/guides/GettyImages-522795487_medium._TTW_._TTW_.jpg)
Advertising 101
Explore these resources for beginners to learn how to best use Amazon Ads solutions.
![{"blocks":[{"key":"fgm35","text":"A woman looking at her laptop","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/blog/Blog_Auto_Mom-child_20s_phone_1092x730._CB659971056_._TTW_.jpg)
Advertising 101
Explore these resources for beginners to learn how to best use Amazon Ads solutions.
![{"blocks":[{"key":"3ilvj","text":"A man looking at a laptop","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Insights/iStock-639708226_super_11zon1._TTW_._TTW_.jpg)
Education and inspiration
Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.
As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.
Take a deep dive into our courses, webinars, case studies, guides and research to enhance your advertising strategy.
Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Education and inspiration
Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.
As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.
Take a deep dive into our courses, webinars, case studies, guides and research to enhance your advertising strategy.
Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Education and inspiration
Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.
As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.
Take a deep dive into our courses, webinars, case studies, guides and research to enhance your advertising strategy.
Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Education and inspiration
Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.
As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.
Take a deep dive into our courses, webinars, case studies, guides and research to enhance your advertising strategy.
Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Education and inspiration
Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.
As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.
Take a deep dive into our courses, webinars, case studies, guides and research to enhance your advertising strategy.
Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Education and inspiration
Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.
As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.
Take a deep dive into our courses, webinars, case studies, guides and research to enhance your advertising strategy.
Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses and Q&As with business leaders.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Want to help grow your business? Browse our library of free courses for all levels of advertisers.
Amazon Ads FAQ
Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.
What is Amazon Ads?
Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.
How does Amazon Ads work?
To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.
Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.
How do you sell books with Amazon Ads?
With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.
How much do Amazon Ads solutions cost?
- Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
- The cost of display ad and video ad campaigns can vary depending on format and placement.
- Audio ads are sold on a cost-per-mille basis.
- Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000.
- You can create a Store for free.
What kind of reports are available to help measure my return on investment?
Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.
How do you optimize ads on Amazon?
Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.
Amazon Ads FAQ
Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.
What is Amazon Ads?
Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.
How does Amazon Ads work?
To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.
Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.
How much do Amazon Ads solutions cost?
- Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
- The cost of display ad and video ad campaigns can vary depending on format and placement.
- Audio ads are sold on a cost-per-mille basis.
- Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000.
- You can create a Store for free.
What kind of reports are available to help measure my return on investment?
Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.
How do you optimize ads on Amazon?
Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.
How do you sell books with Amazon Ads?
With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.
Amazon Ads FAQ
Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.
What is Amazon Ads?
Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.
How does Amazon Ads work?
To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.
Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.
How much do Amazon Ads solutions cost?
- Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
- The cost of display ad and video ad campaigns can vary depending on format and placement.
- Audio ads are sold on a cost-per-mille basis.
- Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000.
- You can create a Store for free.
What kind of reports are available to help measure my return on investment?
Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.
How do you optimize ads on Amazon?
Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.
How do you sell books with Amazon Ads?
With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.
Amazon Ads FAQ
Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.
What is Amazon Ads?
Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.
How does Amazon Ads work?
To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.
Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.
How much do Amazon Ads solutions cost?
- Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
- The cost of display ad and video ad campaigns can vary depending on format and placement.
- Audio ads are sold on a cost-per-mille basis.
- Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000.
- You can create a Store for free.
What kind of reports are available to help measure my return on investment?
Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.
How do you optimize ads on Amazon?
Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.
How do you sell books with Amazon Ads?
With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.
Amazon Ads FAQ
Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.
What is Amazon Ads?
Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.
How does Amazon Ads work?
To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.
Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.
How much do Amazon Ads solutions cost?
- Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
- The cost of display ad and video ad campaigns can vary depending on format and placement.
- Audio ads are sold on a cost-per-mille basis.
- Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000.
- You can create a Store for free.
What kind of reports are available to help measure my return on investment?
Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.
How do you optimize ads on Amazon?
Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.
How do you sell books with Amazon Ads?
With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.
Amazon Ads FAQ
Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers.
What is Amazon Ads?
Amazon Ads offers a range of products and information to help you achieve your advertising goals, for registered sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors, app developers and/or agencies (refer to each product’s page for eligibility criteria). With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on and off Amazon.
How does Amazon Ads work?
To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display and Stores, visit the Register page and choose one of the options to enrol.
Display ads, video ads and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.
How much do Amazon Ads solutions cost?
- Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
- The cost of display ad and video ad campaigns can vary depending on format and placement.
- Audio ads are sold on a cost-per-mille basis.
- Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads and ads that are run through the Amazon DSP) typically require a minimum spend of USD $50,000.
- You can create a Store for free.
What kind of reports are available to help measure my return on investment?
Our reporting and measurement solutions help all advertisers – from start-ups to leading advertising agencies and established brands – accurately measure the impact of advertising and make it easy to plan, optimize and measure marketing strategies.
How do you optimize ads on Amazon?
Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, read our blog, take learning console courses and dive deep in our insights library.
How do you sell books with Amazon Ads?
With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.