Amazon Ads
Full-funnel advertising. At scale. For everyone.
Amazon Ads helps you reach customers at scale through full-funnel advertising across streaming, shopping, and everything in-between. Ready to get started? Launch your first campaign today.
Event
Amazon Upfront 2025
Join us live on May 12 to discover how our vast entertainment universe and innovative ad tech helps you reach customers across the full funnel.
Solutions for every marketing objective
No matter your primary objective, explore these resources that are best suited to help you accomplish your advertising plans.
Guide
Getting started guide for sponsored ads
Find out how sponsored ads can help your customers discover and engage with your brand and products.
Learn more. Go further.
See how we can help your brand reach new heights.
Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results.
Explore case studies, guides, news, and expert advice to help you get started with Amazon Ads.
Elevate your advertising skills and strategy with courses, certifications, and videos.
As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions.
Amazon Ads FAQ
Welcome to Amazon Ads. To help you get started, we've answered some of the most frequently asked questions from newcomers.
Amazon Ads offers a range of products and information to help achieve advertising goals for registered sellers, vendors, book vendors, Kindle Direct Publishing authors, app developers, and/or agencies. (Refer to each product’s page for eligibility criteria.) With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time.
To get started with self-service advertising products, including Sponsored Products, Sponsored Brands, Sponsored Display, and Stores, visit the Register page and choose one of the options to enroll.
Display ads, video ads, and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive.
- Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads, meaning you pay only when customers click your ad, and you control your campaign budget.
- The cost of display ad and video ad campaigns can vary depending on format and placement.
- Audio ads are sold on a cost-per-mille basis.
- Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD).
- You can create a Store for free.
Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies.
Amazon Ads can help you optimize your campaigns and achieve advertising success. Find out more about our ad products, take Amazon Ads Academy courses, and dive deep in our library of resources.
With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books.