8 in 10
consumers say they need to trust a brand to consider it1
We're grateful for the trust we've earned with customers over the years and continue to stand by our commitments to them.
Amazon was named...
No. 1 Most Trusted Tech Brand in the U.S.2
No. 2 World's Most Admired Companies3
No. 3 Most Trusted Brand in the U.S.4
Our customers have come to trust and rely on Amazon as a destination to discover and engage with brands of all sizes, across a variety of brand-safe channels - with no surprises or placements that wouldn't align with your own brand values.
Earn trust with your customers by leading with your brand values
of consumers are more likely to purchase products or services from brands whose values align with their own (+2% YoY)5
of consumers are tired of brands acting like they are exempt from environmental responsibility (+5% YoY)6
2023 Higher Impact Report
Authenticity is earned through action, and today’s consumers are seeking out brands that prioritize the initiatives they care about—especially sustainbility and diversity, equity, and inclusion (DEI).
See how Amazon Ads helped these value-led brands
Trusted advertising solutions you can rely on today, tomorrow, and beyond
At Amazon Ads, we innovate on behalf of advertisers to build solutions for the future, while giving brands more control and transparency over their campaigns. We offer extensive reach across our brand-safe channels for you to share your brand story, build brand trust, and make an impact.
Amazon Ads and Ad Net Zero
We’re committed to becoming a more sustainable company across every part of our business, including advertising. We joined Ad Net Zero, the advertising industry’s coalition to reduce the carbon impact of developing, producing, and running advertising to net zero, and we’re creating a new relationship between Ad Net Zero and The Climate Pledge.
Sources
1 Harvard Business Review, “3 Ways Marketers Can Earn and Keep Consumer Trust,” June 2022
2 Morning Consult, Most Trusted Brands 2023
3 Fortune, World’s Most Admired Companies 2023
4 Morning Consult, Most Trusted Brands 2023
5,6 Amazon Ads with Environics Research, "2023 Higher Impact" report, CA, DE, FR, ES, IT UK, and US