I’ve been in the industry for more than 20 years, and I’ve seen firsthand that consumers buy from brands that align with their personal viewpoints. There has never been a more important time for brands to take a stance, drive action, and work toward positively contributing to society.
I believe in the philosophy of human-to-human marketing, and I believe that helps us at Mastercard better connect with audiences on an authentic level. At the end of the day, we’re all human. We all have passions, wants, and care for others. When we connect with consumers on a human level, it works for any audience.