Advertising solutions
for book vendors

Drive sales and increase catalog visibility

Why advertise your books?

Whether you’ve published one title or thousands, Amazon offers unique advertising solutions for the books category through Amazon Advertising.

With Amazon Advertising, you can:

  • Promote your titles alongside similar books and authors
  • Drive sales of new releases as soon as they publish
  • Run backlist campaigns to attract new readers
  • Target readers by related genres, titles and authors


Amazon Advertising offers four ad types for book vendors to help you meet your objectives.

Sponsored Products

Increase your titles' search visibility with ads that can appear in search results and on related detail pages.

Sponsored Display

Grow your business with display campaigns to reach relevant audiences on Amazon.

Sponsored Brands

Promote multiple titles at once with ads that can appear above search results.

Lockscreen Ads

Reach readers actively using their Amazon devices with eBook ads on device lockscreen and home screens.

Review our Book Ads Acceptance Policy to find out if your books are eligible to advertise.

Getting started

Check out these videos and guides to help you create book ads with Amazon Advertising.

Getting started guide

This guide gives a brief overview of the ad types available, best practices for book advertisers, and answers to frequently asked questions.

Keyword strategy guide

This guide helps new and returning advertisers discover which keywords will help reach the right readers for their books.

Advertising reports guide

This guide gives a brief overview of the available reports and how they can be used to review performance and make timely adjustments.

Amazon Advertising genres guides

A series of best practice guides developed for advertising titles in top genres


Explore recommended ad types, keyword strategy, ad specifics and more for the romance genre.

Religion and spirituality
Religion and Spirituality

Discover unique opportunities and recommendations for advertising titles in the religion and spirituality genre.

Text books

Learn about key audiences, seasonality and how to develop successful Amazon Advertising campaigns for textbooks.

Book advertising case studies

Wiley: Empowering Publishers in a Changing Industry

After 200 years of publishing traditionally, Wiley realized it needed to evolve to reach readers more effectively online. By utilizing Amazon Advertising, Wiley gained the exposure it needed and engaged customers where they were already browsing and shopping for its products.

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A.G. Riddle: The Atlantis Gene

A.G. Riddle spent two and a half years writing his first novel, The Atlantis Gene. Over two million copies later, his story is not only one of emerging author success, but one demonstrating the value of Amazon Advertising.

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