Reaching relevant audiences with product targeting

Product targeting can help put your ads in front of customers who are browsing similar or complementary products to yours on Amazon. Available when creating ad campaigns using both Sponsored Display and Sponsored Products, product targeting allows you to target individual items or product categories to help drive consideration and sales. Each of these solutions has unique elements and features that can ultimately contribute to your business goals.

Let’s take a look at them.

Sponsored Display helps you drive action with display campaigns that inspire recall and purchase. With product targeting, these easy-to-set-up display campaigns can help you engage audiences who are considering similar or complementary products and categories. Your automatically generated creatives also show deals and savings badges, so customers can more easily spot special offers that are relevant to their interests and shopping preferences. With Sponsored Display, you can include a custom headline and logo, helping communicate your brand and product story to customers.

This targeting tactic can help promote product discovery by driving traffic to your product pages through ad placements that may appear alongside customer reviews, on shopping results pages, and in highly visible placements on the far right side of product detail pages. By using product targeting, you can also refine your campaigns by price and star rating, which can help your products stand out.