There are no fees for utilizing the API. Standard Selling on Amazon account fees, as well as the campaign costs for using Sponsored Products, Sponsored Brands or Sponsored Display will apply.
Amazon offers vendors and professional sellers the opportunity to advertise their products on Amazon. Learn more about advertising on Amazon.
The Amazon Advertising API provides a way to automate, scale, and optimize advertising. Campaign and performance data for Sponsored Products, Sponsored Brands, and Sponsored Display are available through the API, enabling programmatic access for campaign management and reporting. Amazon Attribution (beta) insights are also available through the Amazon Advertising API. Amazon Attribution can help measure the full-funnel impact non-Amazon Advertising media such as search ads, social ads, display ads, video ads, and email marketing. Insights throughout the shopping journey including clicks, detail page views, and purchases can be utilized to optimize campaign ROI.
The API enables users to develop flexible solutions that meet their needs and goals, and to integrate more deeply with Amazon Advertising. The API offers most of the functionality of the advertising console while enabling programmatic management, allowing advertisers to manage ads or ad groups based on pre-defined conditions.
The Advertising API is a robust tool for users with the development resources to manage implementation and versioning updates. This section will help you understand how to leverage it for your needs.
Typical API users include:
There are no fees for utilizing the API. Standard Selling on Amazon account fees, as well as the campaign costs for using Sponsored Products, Sponsored Brands or Sponsored Display will apply.
We offer a sandbox environment for development and testing purposes. Ads created in this environment will not show on Amazon, and therefore, no fees will apply.
The API is currently available in the US, Canada, Europe, Australia, Japan, United Arab Emirates, and Saudi Arabia. You can apply to participate by submitting the form on the right hand side of this page.
Sellers can explore solutions through our Solution Provider Network or the Seller Central App Store for the North American marketplace (login required).
Yes, you can find the Amazon Advertising API Developers Portal here.
Developers interested in building applications using the Amazon Advertising API. Advertisers looking to work with a third-party tool that uses the API do not need to request API access.
Specific information about the sandbox environment is available here.
Please apply to participate by using the below form and you can usually expect a reply within 3-5 business days: