HexClad taps into Streaming TV ads to engage new shoppers
Learn how a high-quality cookware brand used Streaming TV ads to develop an “always on” approach that engaged both in-aisle and out-of-aisle shoppers.
Streaming TV ads
Show up alongside the content your customers love. These full-screen, non-skippable video ads appear before, during, or after video content like TV shows, movies and live entertainment across connected TV, mobile, and desktop. They can appear on Prime Video, Amazon Freevee, Twitch, live sports, Fire TV Channels, and top third-party TV publishers and broadcasters.
Why should I use Streaming TV ads?
Streaming TV ads can reach new customers where they watch their favorite TV shows, movies, and live entertainment. Our turnkey solutions and impactful sponsorships can help you deliver your message across exclusive and diverse streaming content, reach scaled audiences wherever they’re streaming, and access our unique first-party behavioral and contextual audiences as part of one comprehensive, easy-to-use ad tech suite.
Where can my Streaming TV ads appear?
Grow your brand’s reach by showing up in streaming content like exclusive originals on Prime Video and Amazon Freevee, live sports including Thursday Night Football, livestreamed entertainment on Twitch, Fire TV Channels, and top TV and network broadcaster apps. Please note, supply availability differs by locale.
Extend your reach with Fire TV Feature Rotator
Help drive incremental reach when pairing with Streaming TV ads
With more than 200 million devices sold worldwide, Fire TV is the entry point to a world of entertainment. Feature Rotator, the most prominent placement on the Fire TV home screen, engages viewers the moment they power up their device. This highly visible placement enables advertisers to connect with viewers through a full-screen, autoplay video before they start streaming. According to our internal study, it helps drive +125% incremental reach when added to Amazon Streaming TV campaigns.4
Benefits of Streaming TV ads
Potential to grow your reach
Advertisers who leverage Streaming TV ads—including Amazon Freevee, Amazon Publisher Direct, Fire TV Channels, Thursday Night Football, and Twitch—have an average U.S. monthly reach of over 155 million viewers.5 And, nearly 3 out of 4 of those viewers6 are not watching linear TV all.
Exclusive content
With Streaming TV ads, your brand can show up in an expansive collection of premium TV shows, movies, live entertainment, and exclusive original content across a variety of services that viewers love. Prime Video was recently named the No. 1 top U.S. subscription streaming service7 by Park Associates, while Freevee total hours watched in 2023 grew 38% YOY, surpassing 3.4 billion hours.8
Comprehensive ad tech solutions
When you run Streaming TV ads, you gain access to a comprehensive suite of turnkey ad tech solutions. Reach customers with access to over 20K first-party audiences based on billions of shopping and streaming signals that are updated in real time or align with relevant contextual content to ensure you’re reaching your audience in the right moment or mindset. Amazon DSP’s collection of intelligent, easy-to-use tools make it simple to plan, activate, and measure your streaming TV investment.
How do I create a Streaming TV ads campaign?
2
Sign in to your account, click “Create campaign,” and choose “Create a video campaign.”
3
Choose where you want your ad to run.
4
Select targeting parameters, including Amazon audiences and custom audiences.
5
Choose your KPIs and optimization strategy.
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Add your creative assets or leverage Amazon’s creative builder.
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Start bidding immediately.
No video? No problem
Whether you have existing assets or are starting from scratch, Amazon's video creative production and editing services can help you produce compliant and inspiring videos across all formats. Get your video as added value with qualifying campaigns or as affordable, fee-based services.
Introducing Prime Video ads
Unmissable content. Unforgettable ads.
Prime Video ads help brands reach engaged audiences where they enjoy their favorite content. Launch Streaming TV ads that will show up alongside award-winning premium content on Prime Video.
Streaming TV case studies
Streaming TV courses and certifications
FAQs
How can I buy Streaming TV ads?
Streaming TV ads is available in both managed-service and self-service packages in Amazon DSP. Self-service packages have a $10K recommended campaign minimum, and managed-service packages have a $50K campaign minimum.
How can I measure results from my Streaming TV ads campaign?
One of the greatest benefits of buying streaming TV ads programmatically with ad tech solutions like Amazon DSP and Amazon Marketing Cloud is that you’re able to actually measure the success of your campaign. For brand-building streaming TV campaigns focused on growing your reach, we encourage you to focus on key metrics like impressions delivered, unique reach, and video completion rate. You can measure increase in key metrics with post-campaign brand lift studies from providers like Kantar or our first-party solution Amazon Brand Lift. You can also measure delivery to audiences incremental to linear TV with studies like Nielsen Total Ad Ratings (TAR) or quantify de-duplicated engagement with unique audiences across linear and streaming TV with ACR based solutions like Samba TV's True Reach and Frequency.
What is OTT?
Over-the-top (OTT) video content, which is sometimes also called streaming TV, represents any content that is delivered directly to viewers via a streaming video service over the internet, bypassing the traditional cable set box, and typically viewed on a TV.
What is connected TV?
Connected TV, or CTV, is a device that can connect to a TV or smart TV, and is used to deliver streaming video content. CTVs include gaming consoles, smart TVs, or a digital media player. Essentially, CTV is the device that enables you to connect to the internet to access video content.
What is linear TV?
Linear TV is TV that is programmed and watched as scheduled through a satellite or cable network. It is not streamed to a specific user on demand.
What is streaming TV?
Streaming TV, which is sometimes called OTT, represents any content that is delivered directly to viewers via a streaming video service over the internet, bypassing the traditional cable set box, and typically viewed on a TV.
Sources:
1: Twitch internal data, 2022
2: Amazon internal data, US, 2023
3: Amazon internal data, US, 2022
4: Amazon 1P metrics, US, Jan–March 2023
5: Amazon internal data, US, Q4 2022. Unduplicated monthly audience across Amazon Freevee, Amazon Publisher Direct, Fire TV Channels, Thursday Night Football, and Twitch
6. Amazon Ads 3P incremental reach study, US, 2022
7: Park Associates, US, 2022
8. Amazon internal data, US, 2022–2023
