Case studies
Technology and services
Amazon Marketing Cloud
Amazon Marketing Cloud (AMC) is a secure, privacy-safe, and cloud-based clean room solution in which advertisers can easily perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
How does Amazon Marketing Cloud work?
Built on AWS Clean Rooms, AMC unifies rich signals across Amazon properties, advertiser, and onboarded third-party providers, and enables flexible querying over these signals in a privacy-safe environment. Advertisers can then use custom insights and audiences generated via AMC to optimize campaign tactics, guide marketing execution, and inform business decisions.
Benefits
Benefits of Amazon Marketing Cloud
Custom audiences
Build custom audiences using engagement records, conversion events, segment information, and more. Audiences created in AMC can be directly activated for media buying across sponsored ads, video ads, and display ads.
Holistic measurement
Obtain in-depth understanding of customers’ journeys across Amazon Ads media and channels. Quantify advertising impact at online and offline Amazon stores, advertiser-owned sites, and beyond.
Easy usage
Generate, visualize, and act on insights with a few clicks and no SQL needed. Use the new intuitive homepage, curated analytic and audience templates, and Ads Agent in AMC to help accelerate insights and drive more value.
Signal collaboration
Connect signals from Amazon Ads, third-party providers, and advertisers for richer insights and actions using Ads data manager and integrated signal management tools.
Privacy-safe environment
AMC only accepts pseudonymized information. All information in an advertiser’s AMC instance is handled in strict accordance with Amazon’s privacy policies, and your own signals cannot be exported or accessed by Amazon. You can only access aggregated, anonymous outputs from AMC.
Amazon Marketing Cloud APIs
Advertisers and partners can use AMC APIs to programmatically manage AMC operations, establish system integrations, and develop software solutions at scale.
Reporting APIs
Query signals and generate reporting on demand or per schedule.
Audience management APIs
Create ruled-based and lookalike audiences ready for campaign activation.
CASE STUDIES
Amazon Marketing Cloud case studies
AMAZON ADS ACADEMY
Amazon Marketing Cloud educational resources
Boost productivity with natural language capabilities that accelerate analytics, audience creation, and product guidance through AI-powered interactions in AMC.
Access 25 months of ad traffic signals in Amazon Marketing Cloud to generate deeper long-term advertising insights.
Unlock advertising simplicity and performance with agentic AI.
Train and deploy proprietary modeling algorithms using Amazon Marketing Cloud signals in a privacy-safe environment.
Grow and innovate with a partner that specializes in Amazon Marketing Cloud
Amazon Ads partners are a global community of technology partners and agencies that offer a variety of services at different price points. Partners can help you launch, manage, and optimize your ad campaigns, which can save you time and help you get the most from your advertising.
Agencies
Agency partners offer professional services on query development and custom analytics in AMC, and advise media execution and advertising strategy based on AMC insights.
Software vendors
Software vendor partners orchestrate marketing operations, deploy advanced use cases, and streamline advertiser first-party activation with native integrations with AMC.
Consultancies and system integrators
These partners advise signal strategy, prepare first-party signals for onboarding onto AMC and Amazon Ads in general, and enable system integrations with AMC for connected business operations.
Get started with Amazon Marketing Cloud
Contact an Amazon Ads account executive to learn more.
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Frequently asked
questions, answered
What signals are available in Amazon Marketing Cloud?
Advertisers can access hundreds of fields about their Amazon Ads campaigns via Amazon Marketing Cloud including ad-attributed impressions, clicks, and conversions. Advertisers can also choose to upload their own pseudonymous inputs into a dedicated Amazon Marketing Cloud clean room environment and join the inputs with Amazon Ads campaign signals for analysis.
How does Amazon Marketing Cloud protect my information?
Amazon Marketing Cloud prioritizes privacy and security by design. AMC only accepts pseudonymized inputs, and all information in your AMC instance is handled in strict accordance with Amazon’s privacy policies. You can only access aggregated and anonymous outputs from AMC. The information you choose to upload stays within your dedicated AMC instance, and cannot be exported or accessed by Amazon.
How is Amazon Marketing Cloud reporting different from Amazon DSP reporting?
While standard reporting provides a wide range of pre-defined metrics, AMC enables deeper analytical flexibility in a privacy-safe clean room environment. Through AMC, advertisers can query event-level and user-level signals across sources using custom metrics and attributes of their choice, with built-in aggregation thresholds ensuring user privacy. This distinction allows AMC to complement standard reporting by enabling sophisticated, customized analyses.
When should I use Amazon Marketing Cloud to build custom audiences?
AMC allows advertisers to expand and customize audience options beyond standard Amazon Ads audiences. Advertisers can use the cross-source and cross-media signals, such as ad engagement signals and their own signals, over a multi-year lookback window to build audiences in AMC. Users have control over how to construct custom queries, supported by Ads Agent in AMC, to generate audiences that best meet their advertising needs and business goals.
We recommend advertisers start by exploring standard Amazon Ads audience options first, then use AMC to build custom audiences that address more sophisticated use cases involving multi-channel advertising, ad engagement considerations, detailed segmentation, or other bespoke use cases.