Industry marketing
Fashion marketing
Consumers are finding inspiration everywhere. With more than just one source of truth to discover fashion trends, brands, and products, consumers are overloaded with fashion choices. Discover head-to-toe strategies to help your brand stand out.
Fashion audiences today
Media moguls
Fashion audiences are likely getting inspiration from where they’re consuming content – and they’re consuming lots of it. They’re spending over 13 hours a day consuming media, an hour more compared to the average consumer.1
Amazon aficionados
In Q3'23, Amazon reached 90% of fashion audiences in the US daily, across Amazon Ads premium content - from award-winning movies and series, to hit music playlists and top-charting podcasts, to live sports, to shopping, and more.2
Entertainment enthusiasts
According to From Ads to Zeitgeist, 75% of fashion consumers surveyed believe good advertising looks and sounds like a piece of entertainment.3
Brand switchers
74% of fashion shoppers surveyed re-evaluate the brands they buy with each fashion purchase.4
Entertainment in fashion advertising
Fashion audiences spend almost 5 hours a day on the biggest screen in the house, watching or streaming TV.5
Fashion audiences are most likely to discover new brands through TV ads (45%), compared to social media (42%) or website ads (31%).6
Prime Video is popular with fashion audiences, reaching 59% (anywhere from 4% - 23% more than other leading streaming services).7
How Amazon Ads is helping fashion marketers reach and engage audiences
Fashion advertising strategies
Sources:
1,2,5-7GWI, US, Q4 2023, n=57,722,8423
3,4Amazon Shopper Panel, US, Aug 2023, n=1,292