Launch announcement

Shorter campaign minimum run time for Amazon Audience Guaranteed (beta)

February 09, 2023

What launched?

With this beta feature launch, Amazon Ads has reduced the minimum flight length of self-service Streaming TV Audience Guaranteed, Streaming TV Local Premium Reach, and Streaming TV Value Reach products from 7 days to 5 days. This updated capability is available in open beta and leverages an advertiser’s fixed cost per mille (CPM) with prioritized delivery while serving in the same quality content across Amazon Streaming TV supply sources (Freevee, Fire TV entertainment and news channels, Twitch, and third party Streaming TV apps via Amazon Publisher Direct).

Why is it important?

Previously, advertisers did not have a self-service option to run Amazon Streaming TV campaigns for less than 7 days. Now, brands can run flights with a minimum length of 5 days using their fix CPM and prioritized delivery to help drive traffic during key product launches, peak shopping periods, theatrical releases, tune-in promotions, or other timely, short flight promotions.

Where is the feature available?

  • North America: United States

Who can use it?

  • Self-service Streaming TV advertisers and agencies

Where do I access it?

  • Amazon’s Audience Guaranteed, Local Premium Reach, Value Reach Streaming TV products in Amazon DSP

You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback