November 30, 2022
We are launching the new Products page in campaign manager within the advertising console. The Products page displays all advertised products in one place. It shows their advertising performance metrics, such as impressions, clicks, sales, and return on advertising spend (ROAS), aggregated from the campaign and ad group levels. Advertisers can analyze the product level performance to more granular levels and check listing improvement recommendations to help improve product conversion. In addition, advertisers can select a product or a group of products and add them to an existing campaign or create new sponsored ads campaigns from this page.
The new Products page in the campaign manager in the advertising console
Previously to view the performance of a product, advertisers had to go through multiple steps in campaign manager. Often, a product is advertised in multiple campaigns and ad groups. Advertisers had to identify all the campaigns and ad groups associated with a product and manually aggregate the performance across associated ad groups and campaigns. With the Products page, advertisers can monitor all advertised products and their aggregated advertising performance information and take action in one place.
- Advertising console