May 17, 2023
Advertisers in Brazil, Canada, Mexico and the US now have the ability to work with publishers to create programmatic guaranteed deals, and use those deals on video line items. This capability enables advertisers to leverage premium, video inventory from publishers through Amazon Publisher Direct (APD), AdX, and FreeWheel. When a line item is set to use a programmatic guaranteed deal, the interface is streamlined and simplified to reflect that the publisher will be managing the inventory.
Programmatic guaranteed deals enable direct-buys between advertisers and publishers, while still tapping programmatic model benefits. By using programmatic guaranteed deals, advertisers can access additional video inventory, help reduce manual campaign activation and management processes, and work with publishers on contextual targeting. This can help advertisers save time, become more efficient, meet their delivery goals, and help customers discover new brands.