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Amazon DSP: Advertise with a demand-side platform | Amazon Ads
October 15, 2024
Amazon has been working to transform the Amazon DSP experience to streamline campaign management and provide advertisers with more efficient and intuitive tools. The redesigned UI includes simplified workflows, real-time optimization tools, and curated performance insights, all of which help advertisers make faster, smarter decisions.
These improvements represent a step-change in functionality to make Amazon DSP better, smarter, and faster, but are only the first step. The new interface addresses pain points in campaign management, saving time and reducing manual tasks, empowering advertisers to focus on strategy and business outcomes.
Here are just a few of the ways in which brands can benefit from the new Amazon DSP experience: