October 15, 2024
Interactive ads expand availability across streaming TV into Prime Video
Announced at unBoxed 2024
What launched?
Interactivity is now available across prominent channels such as Prime Video as well as all first-party Fire TV and third-party living room devices, giving customers the chance to engage with your brand in more spaces than ever before. And with the expansion of the interactive remote experience, engaging with most ads will be as simple as using your remote that is in-hand.
The Shoppable Experience: Customers can add an item to their Amazon cart directly from their streaming TV experience.
Also available with QR codes.
The Learn More Experience: Invite customers to seamlessly interact with your brand, even if you don’t sell products on Amazon.
Also available with QR codes.
The Lead Generation Experience (beta): Use streaming TV ads to generate new leads for your brand.
Also available with QR codes.
Why is it important?
With interactivity in streaming TV, audiences are given the power to engage with the brands with the click of a remote or scan of a QR code—whether in the moment, or after the streaming session. By connecting the powerful reach of Prime Video with a variety of interactive ad experiences, advertisers can connect with highly engaged audiences, regardless of where they are in their customer journey. From awareness to consideration to conversion, interactivity can help you achieve your ad campaign goals across the funnel, while also unlocking insights on customer interactions, to fuel your campaign strategies.
Where do I access it?
- Amazon DSP
- Sponsored TV
Who can use it?
- Self-service
- Managed-service
Where is it available?
- US