September 30, 2022
Amazon Ads has launched a gross and invalid traffic report in the advertising console Reports center. This report can be created and downloaded for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. You can view metrics like gross impressions, invalid impressions, invalid impression rate, gross clicks, invalid clicks, and invalid click rate metrics in the report.
Amazon Ads’ traffic quality systems help protect advertiser spend from invalid traffic that includes non-human, fraudulent, or other illegitimate traffic. The new metrics provide greater transparency into invalid traffic filtered by Amazon Ads. Learn more about Gross and Invalid Traffic report article.
- Advertising console