Launch announcement

Gross and invalid traffic report now available in Amazon Ads console report center

September 30, 2022

What launched?

Amazon Ads has launched a gross and invalid traffic report in the advertising console Reports center. This report can be created and downloaded for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. You can view metrics like gross impressions, invalid impressions, invalid impression rate, gross clicks, invalid clicks, and invalid click rate metrics in the report.

Why is it important?

Amazon Ads’ traffic quality systems help protect advertiser spend from invalid traffic that includes non-human, fraudulent, or other illegitimate traffic. The new metrics provide greater transparency into invalid traffic filtered by Amazon Ads. Learn more about Gross and Invalid Traffic report article.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden, Poland, Turkey
  • Middle East: Saudi Arabia, United Arab Emirates
  • Asia Pacific: Australia, India, Japan, Singapore

Who can use it?

  • Self-service

Where do I access it?

  • Advertising console