Launch announcement
Deliver on Google auction package inventory in Amazon DSP campaigns
May 17, 2024
What launched?
Advertisers globally now have the ability to target and deliver on Google auction packages in their Amazon DSP campaigns. Google auction packages are created within Google’s Authorized Buyers UI. These auction packages allow advertisers to apply various targeting on open auction inventory that meet their supply strategy (specific publishers, locations, formats, etc). This inventory is packaged via an auction package deal ID, which customers can target in their Amazon DSP campaigns.
Google auction packages will appear alongside other deal types
Why is it important?
Google auction packages allow customers to access inventory at scale while also ensuring the inventory meets their supply strategy. Supporting auction packages with Google will provide our customers with another tool to access inventory that meets their campaign requirements
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
- Asia Pacific: Australia, India, Japan, New Zealand, China, Singapore
Who can use it?
- Self-service users