Responsive eCommerce Creative supports custom images and product titles
REC provides by default auto-generated images and ad product titles pulled directly from the product detail page. By using these new features, advertisers can adapt their messaging and advertising look and feel to the specific needs of their campaigns. For example, advertisers can add an image that focus on a specific product feature, i.e. a cellphone’s screen, and edit the title to be shorter and more concise than the one featured on the product detail page, i.e. replacing "Brand Men's Water Sandal, Lightweight and Sporty Sandals for Men, White/Yellow/Green" with "Brand Men's Water Sandal".