October 25, 2023

Add-to-cart and new-to-brand - detail page view metrics are available globally now via SD and SB API reports

Announced at unBoxed 2023

What launched?

You can now access add-to-cart and new-to-brand - detail page view metrics through the Amazon Ads API for Sponsored Display and Sponsored Brands. The add-to-cart metric reports the number of times shoppers added a brand's products to their cart, attributed to an ad view or click. The new-to-brand - detail page view metric reports the number of new detail page views from shoppers who have not previously viewed a detail page in the past 365 days with an ASIN of the same brand.

Why is it important?

New-to-brand - detail page views, and add-to-cart metrics help advertisers understand the measurable impact of Sponsored Display and Sponsored Brands campaigns in driving shoppers’ consideration for the brand. Advertisers can use these insights to make decisions about campaign optimization and budget allocation.

Where do I access it?

  • Amazon Ads API

Who can use it?

  • Registered sellers and vendors (Sponsored Display and Sponsored Brand customers)

Where is it available?

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • UK
Middle East
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG