Line item recommendations in bulk sheets launch in open beta

October 28, 2021

What launched?

Amazon DSP now offers bulk sheets that are pre-populated with recommended line item settings. These line item settings are generated based on Amazon Ads’ best practices and are tailored to an order’s goal KPI. The recommendations are fully customizable, with line item settings easily editable within the bulk sheet.

Why is it important?

Line item recommendations in bulk sheets allows you to save time and simplify campaign setup. The recommended line items and settings are generated using the newest Amazon DSP features and the latest best practices tailored to your campaign performance goals. Please work with your account team to start utilizing this feature.

Where is the feature available?

  • North America: United States, Canada
  • Europe: Spain, Italy, France, Germany, United Kingdom
  • Asia Pacific: Australia, Japan

Who can use it?

  • Self-service advertisers

Where do I access it?

  • Amazon DSP