Launch announcement
Amazon DSP launches goal-based bidding
October 25, 2023
Announced at unBoxed 2023
What launched?
Amazon DSP is launching goal-based bidding, which helps advertisers to specify a performance target for their campaigns and allow Amazon DSP to automatically optimize their bids in real-time in order to maximize delivery at their performance target. With this release, advertisers can automatically optimize to both delivery and performance goals.
Campaign creation for Performance (CPA) Goals
Campaign Creation for Brand (Reach) Goals
Campaign Reporting: Goal Metric Status
Why is it important?
Goal-based bidding can be used to maximize delivery at a performance threshold that advertisers define. You can now specify a KPI target when creating a campaign—for instance, you can set a target CPA of $10 and choose “Prioritize KPI target” as the optimization strategy. This allows you to maximize your campaign goal, such as conversions, while ensuring that the campaign remains at or near your specified target CPA.
Where is the feature available?
- North America: Canada, Mexico, United States
- South America: Brazil
- Europe: Belgium, Germany, Spain, France, Italy, Netherlands, Poland, Sweden, Turkey, United Kingdom
- Middle East: Egypt, Saudi Arabia, United Arab Emirates
- Asia Pacific: Australia, China, India, Japan, Singapore
Who can use it?
- Amazon DSP advertisers
API specific
Goal-based bidding is part of the ‘optimization’ field of the order object. For full details, see here.