Get quality translations from Amazon Ads localization services

September 1, 2022

What launched?

Amazon Ads localization services is a new one-stop destination to localize branded content to help your brand expand to new locales. We offer this service for both text and video formats:

Text: Submit text content in English, French, German, Italian, Simplified Chinese or Spanish (Spain) – up to 1,000 characters – in a single request and translate to Arabic, Dutch, English (United States and United Kingdom), French, German, Italian, Japanese, Polish, Portuguese, Spanish (Spain and Mexico), Swedish and Turkish within 10 calendar days.

Video: Translate video creatives from English, French, German, Italian and Spanish (Spain) to Dutch, English (United Kingdom), French, German, Italian, Japanese, Polish, Spanish (Spain and Mexico) and Swedish. You’ll receive a video with embedded subtitles for both audio and on-screen text within 10 calendar days.

Creative Services

Users can navigate to the localization services by accessing the “Creatives” tab on the left menu within the Advertising Console, selecting “Creative Services” and filtering for “Translation”. Select the “Translate your Sponsored Brands Video” offer for video asset translations or “Translate your brand content” for text translations.

Why is it important?

We recognize that it can be a challenge to advertise in a country where you don’t speak the language. Amazon Ads introduces a new translation service supported by professional linguists that assists you with translating content for your Sponsored Brands, Sponsored Brands video, and Sponsored Display campaigns as well as content for Stores, Posts or product detail pages. The video translation service allows you to translate videos for your Sponsored Brands video format campaigns and avoid two of our most common campaign rejection reasons: using an unsupported language in the country you want to launch the ad in as well as grammatical errors and mistakes. The text translation service allows you to translate headlines for your Sponsored Brands and Sponsored Display campaigns or brand copy for your Stores, Posts or A+ content.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • Europe: Germany, Spain, France, Italy, United Kingdom

Who can use it?

  • Brand owner
  • Vendors
  • Sellers

Where do I access it?

  • Advertising console

You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback