First Impression Takeover

Asset specifications

Example

Tags and trackers

Following tracking events are supported:

• Impressions
• Clicks
• Quartiles
• Completes

• Required minimum video transcodes:
• Width: 1920, Height: 1080, Type: video/mp4, Bitrate: 5,500 kbps
• Width: 1280, Height: 720, Type: video/mp4, Bitrate: 3,100 kbps
• Width: 854, Height: 480, Type: video/mp4, Bitrate: 1,200 kbps
• Width: 640, Height: 360, Type: video/mp4, Bitrate: 550 kbps
• Width: 284, Height: 160, Type: video/mp4, Bitrate: 180 kbps
• The following additional video transcodes are recommended to optimize playback across the full range of supported devices:
• Width: 1024, Height: 576, Type: video/mp4, Bitrate: 1,750 kbps
• Width: 888, Height: 500, Type: video/mp4, Bitrate: 1,316 kbps
• Width: 720, Height: 406, Type: video/mp4, Bitrate: 866 kbps
• Width: 480, Height: 270, Type: video/mp4, Bitrate: 384 kbps
• Width: 320, Height: 180, Type: video/mp4, Bitrate: 200 kbps
• Frame-rate: Max 30 FPS
• Supported
• Vast 3.0
• Required alphanumeric "id" attribute populated on the <Creative> element in VAST XML
• Please note that a portion of the inventory (SureStream) is SSAI pre-fetch. Therefore, all tags should be supplied as such.

• Not supported
VPAID
Geo, browser, or any other targeting on the third party end
Third party redirecting or 4th party tags

Supported 3P vendors

• DCM
• Amazon Ad Server
• Innovid
• Flashtalking

Twitch does not allow the use of any unapproved 3rd party ad technologies. Twitch requires all ads and 3rd party vendors to be SSL-compliant. All components of video and display ads including creative and tracking must be provided as and able to serve via SSL (HTTPS).