Prime Video Feature Rotator

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Creative guidelines

In order to provide a good customer experience, we require that all assets meet the following guidelines and Amazon Ads Guidelines and Acceptance Policies.

The Feature Rotator requires four total assets to serve across all device types. For Connected TV and desktop devices, provide one background image, one title art, and one trailer video.

For mobile and tablet devices, provide one background image. Mobile and tablet devices have unique creative specifications (see Mobile and Tablet Asset specifications for more details).

Advertising copy such as offer messaging or calls-to-action are not needed as these will be automatically populated by Prime Video, using a set of pre-defined strings that match customer entitlement and the ad offer. These predefined strings can’t be altered.

Background image refers to the 3840 x 1440px image asset that gives a visual representation of the ad product.

This safe zone is relevant to Connected TV and desktop devices. See mobile section for its safe zones. Make sure the essential elements of the image are within the green safe area. Essential elements, like faces of key characters, that falls outside of the safe area may be covered by navigation UI or logo content. Legal disclaimers, if required, will be placed in the blue area.

Use the highest resolution that meets the ratio requirement. Upscaled images that are blurry will not be accepted. The minimum acceptable size for background image is 3840 x 1440 pixels.

The background image must use full-bleed imagery. To make the title art and text readable on the background, especially in the left area, it may fade out to a solid color or apply a gradient on the sides.

Avoid images that depict drug usage, alcohol, or nudity. Images that are sexually explicit or depict violence or illegal activity are not acceptable.

With the exception of any required legal disclaimer text, don’t add text or logos to the background image.

Build a title art to fill the max width or max height of a 1000 x 400px canvas, and crop empty space. The following title art examples are all accepted:

* Logo font size requirements are based on a 1000 x400px canvas with Arial regular (or equivalent) font.

• For best visual results, only place one logo in the title art. For campaigns promoting a single content title, use the content title logo as the title art. For campaigns promoting a prime video channel or a collection of content from the same channel, only use the channel logo as the title art, additional text or additional logo are not allowed.

✔ Preferred



Why? The title art doesn’t contain any added text or logos.

• Additional text and logos are not recommended.If they must be included, follow these rules:
• All logos and text in the title art must meet minimum font size requirements.
• Visual priority must be clear. For example, if the creative is promoting a content title, then the content title logo should have the highest visual priority. If the creative is promoting a Prime Video channel, then the channel logo should be made the most prominent element in the title art. Visual priority can also be given to text that describes a content collection or theme, depending on what campaign needs to be promoted.
• To maintain a clear visual hierarchy, try to keep the total lines of title arts within 4 lines. Title arts exceeding 4 lines lose contrast between font sizes, resulting in similar font sizes for logo elements, leading to unclear visual hierarchy.
• Align logo elements purposefully to create an order that guides viewer eyes to read through the title art in a natural way (e.g. guiding viewers to read the text and logos from left to right or from top to bottom.)
• Including CTAs in title art is not allowed. Additional text must not repeat or contradict the auto-populated offer messaging or CTA. (E.g. “7-day free trial”, “$9.99/month”, “Buy now”, “Start watching” and so on.)

✔ Approved



Why? Additional text above the content title logo doesn’t repeat or contradict the auto-populated offer messaging or CTA. It also meets font size requirements.

✘ Not approved



Why? The additional text “Available to buy or rent” repeats the auto-populated offer messaging.

✔ Approved



Why? The visual hierarchy is clear (Mountain Biking logo appears). Additional text and logo meet font size requirements.

✘ Not approved



Why? Text and logo font sizes are very similar, causing an unclear visual hierarchy in this title art.

✔ Approved



Why? The center alignment of the “Outdoor series” additional logo and the content title logo “Mountain Biking Cross Country Racing”, guides viewers to read from left to right. The additional logo meet font size requirements.

✘ Not approved



Why? Without a purposeful alignment, the randomly placed logos create an unbalanced look that requires viewer eyes to jump between each element in this title art, creating a jarring visual experience for viewers.

The video experience is supported on Fire TV, third-party devices and desktop devices.

Keep key subjects, text, or logos outside of the red area that will be covered by UI elements.

Make sure the video has a high-bitrate. A high-bitrate video source prevents compression artifacts.

If a campaign is running with a multi-title creative, follow the multi-title guidelines for content rating label as indicated the mutli-title creative section.

Additional legal disclaimers are strongly discouraged, if required by the advertiser, they should be placed in the blue safe zone, top and right aligned with the safe zone. Text should be white or black (apply opacity if needed), set in 40pt Arial regular (or equivalent font), and placed unobtrusively in the background image. Make sure a minimum of 3:1 contrast ratio is met. Any other use of unnecessary text, including legal “fine print”, copyright statements, legal symbols or Terms and Conditions is strongly discouraged. Our strong recommendation is to provide full terms and conditions or disclaimer copy on the landing page.