Wrap and "Premium" Wrap


Large format static units

Large format static units positioned above and to either side of the site.
Placement: Top of page, above navigation
Dimensions: 1608x850

Package Details

The Wrap/Premium Wrap ad unit is a part of a package that works in tandem with other ad units when served on the IMDb website. Refer to the Additional Units listed with each package below for more technical information about companion units.

Wrap and Companion
Static Wrap and standard IAB 300x250 rectangle companion
Additional Units: Rectangle

Premium Wrap and Companion
Premium Static Wrap and custom companion rectangle, which supports auto-expansion and user-expansion of the rectangle.
Additional Units: Premium Rectangle

Wrap and Premium Wrap Example

Wrap and Premium Wrap Example

Production Specifications

Serving1st party only
Ad TypeCustom
Core Dimensions1608x850
File weight limit of backup image170kb
Supported DevicesDesktop only
Supported Date MessagingUp to 5 unique date messages

Asset Deliverables

Each ad execution has unique requirements necessary to produce the individual unit. Failure to provide assets in compliance with the guidelines and technical specifications will impact launch dates.

Wrap - Client designed

  • Final designed IMDb Wrap PSD template
  • Include all message, date and CTA changes within separate layers in the PSD
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Clickthrough link
  • Optional Ipad backup image provided as 170kb 1608x850 .jpg utilizing outlined iPad safe zones in designated template.

Wrap - IMDb designed

  • High resolution layered key art PSDs
  • Layered title treatment (with tagline and cast names if you want included)
  • Advertising copy
  • Legal line, logos, rating bugs
  • Fonts in .otf or .ttf format
  • Messaging, CTA and date schedule
  • Design direction and/or pre-existing ad units for reference
  • Brand guidelines
  • Clickthrough link

Production Timeline

IMDb Ad Production Timelines account for the number of business days it will take to produce an ad unit. Ad Production Timelines include all typical phases of an ad lifecycle such as booking, design, trafficking and testing. Timelines vary depending on who is responsible for designing the ad unit.

  • All timelines begin when design assets are received and approved by IMDb.
  • All timelines end when the ad unit is live on IMDb properties.
Client Built Timeline2 business days
IMDb Built Timeline5 business days